The 7th Asia-Pacific Satellite Conference and Exhibition, APSCC 2004 Satellite Conference & Exhibition was held in Seoul, Korea. The APSCC successfully organized APSCC 2004, attracting 254 executives in 112 companies and organizations from all around the world. With high-level and broad participants of satellite related industries, APSCC 2004 created a globally integrated platform and provided participants with networking opportunities for representatives.

APSCC 2004 was opened by Dr. Eui K. Koh, President of the APSCC and followed welcome address delivered by Mr. Yong-Seob Shin, Director General of Radio and Broadcasting Policy Bureau, Ministry of Information and Communication, Korea.

After the Opening Session, was followed Satellite Operators CEO Roundtable led by Mr. David Bross, Associate Publisher of Access Intelligence with participation of Mr. Adi Adiwoso, PSN & ACeS, Mr. Richard Butler, WorldSpace Asia, Dr. Nongluck Phinaitisart of Shin Satellite PLC, Mr. Masashi Suenaga of Mobile Broadcasting Corp., Dr. Hiroshi Kimura of Space Communications Corp., and Dr. Seong-Joong Kim of KT Corp. Leaders of satellite industry expressed industrial views facing the new environment and interacted with each other and with the audience on some key strategies and initiatives facing the satellite industries in the Asia-Pacific.

Also, the leaders of satellite manufacturers such as Space Systems/Loral, Alcatel Space, Lockheed Martin Commercial Satellite Services and Orbital Science Corporation participated in Satellite Manufacturers Roundtable and discussed their strategies to upgrade their existing products to make them more attractive to customers.

APSCC 2004 specially featured Panel on Satellite Strategy in Asia Pacific. In this panel discussion, the high-level panels from AsiaSat, Eutelsat, PanAmSat, New Skies, Loral Skynet, RSCC and Thuraya Satellite actively debated on the new development approached to survive in an increasingly competitive market and expressed their merits and positioning of satellite services.

In addition, this two-day event included a special session for Communication, Oceanography and Meteorology Satellite (COMS) program, led by the Korean Consortium for multi-purpose satellite to be launched in 2008, and sessions for DTH Services, DMB Services, Satellite Broadband Services, New Satellite Technologies and more panels on Regulatory Issues, Launch Services, and Space Application Services.

2004 APSCC Award Ceremony was held in conjunction with APSCC 2004 during the Welcome Dinner sponsored by International Launch Services on 3 September 2004. APSCC Award was established to recognize the achievements and contributions of satellite executive of the Asia Pacific. The first award was presented to Mr. Shin-Bae Kim of SK Telecom and Mr. Tetsuya Mizoguchi of Mobile Broadcasting Corporation, co-leaders of world's first DMB satellite project from Korea and Japan. Also, the Lifetime Achievement Award was presented to Mr. Zhang Qingwei, President of China Aerospace Science and Technology Corporation to memorize his achievements.

On 4 September 2004, at the Joint Meeting of the 8th Session of Council Meeting and the 6th Session of Plenary Meeting, Dr. Eui K. Koh, current President of the APSCC was re-elected unanimously for the next two-year term.