Asia-Pacific Satellite Communications Council
A Voice, A Vision for the Asia-Pacific
 
 
 
 
 

Program
 

...APSCC 2004
The 7th Asia-Pacific Satellite Communication and Broadcasting Conference
September 3-4, 2004,
Lotte Hotel Jamsil, Seoul, Korea
"Opportunities for the Future: Satellites Ahead"




Schedule at a Glance
Date
Time
Program
Friday
3
September
08:00-09:00
Registration
09:00-09:40
Opening Session
09:40-10:20
Press Conference
Coffee Break sponsored by Sea Launch
10:20-12:00
Asia-Pacific Satellite Summit:
Major CEO Roundtable Discussion
12:00-14:00
Lunch Break sponsored by SK Telecom
14:00-15:20
Panel 1
Satellite Strategy
in Asia Pacific
Special Session
COMS
15:20-15:50
Coffee Break sponsored by Sea Launch
15:50-17:10
Panel 2
Regulatory Issues
Session 1
DTH, Present and Future in
Asia
17:10
End of Day 1
17:30
Welcome Reception sponsored by Space Systems/Loral
19:00
Welcome Dinner sponsored by International Launch Services (ILS) and 2004 APSCC Award
Saturday
4
September
09:00-10:30
Asia-Pacific Satellite Summit:
Satellite Manufacturers
CEO Roundtable Discussion
10:30-11:00
Coffee Break sponsored by Sea Launch
11:00-12:20
Panel 3
Launch Vehicle
Session 2
DMB Services
14:00-15:20
Panel 4
Space Application Services
Session 3
Satellite Broadband
Services and Applications
15:20-15:40
Coffee Break sponsored by Sea Launch
15:40-17:00
Session 4
New Satellite Technologies
17:00-17:10
Closing Remarks
17:10
End of Conference
17:30
APSCC Council Meeting / Plenary Meeting

Conference Program

.....D AY 1....... Friday , 3 September 2004
 
09:00-09:40 OPENING SESSION

Opening Address: Dr. Eui K. Koh, President, APSCC
Welcome Address: Yong-Seob Shin, Director General, Radio and Broadcasting Policy Bureau, Ministry of
..Information and Communications, Korea
       
09:40-10:20 .....Coffee Break sponsored Sea Launch
       
10:20-12:00
Asia-Pacific Satellite Summit
(Satellite Operators CEO Roundtable Discussion)

Satellite industries are taking center stage in the Asia-Pacific industries with the increasing demand of satellite broadband and broadcasting services. Also, the convergence of communications and broadcasting services via satellite is the key issues in the satellite industries. Leaders of satellite industry will participate in the Summit to express industrial views facing the new environment and interact with each other and with the audience on some key strategies and initiatives facing the satellite industries in the Asia-Pacific. Topics to be covered in this summit will include:
-What are the prospects and challenges for growth in the Asia-Pacific?
-How to establish strategies and business models for marketing in the Asia-Pacific
-What does it take to operate a satellite based broadcasting network?
-What are the business opportunities in the environment of convergence?
Moderator: David Bross, Associate Publisher, USA
Richard E. Butler, Former ITU Secretary General and Chairman of WorldSpace Asia, Australia
Adi Adiwoso, President & CEO, Asia Cellular Satellite Systems, Indonesia
Dr. Nongluck Phinainitisart, President, Shin Satellite PLC, Thailand
Mobile Broadcasting Corp., Japan
Dr. Hiroshi Kimura, Senior Executive Vice President, Space Communications Corporation, Japan
Dr. Seong-Joong Kim, Managing Director, Network Group, KT Corp.
       
12:00-14:00 .....Lunch Break
       
14:00-15:20 Panel 1: Satellite Strategy in the Asia Pacific

The requirements of satellite services change constantly and their flexibility and versatility are key aspects of satellite network systems. Satellite services continue to suffer from competition with fiber optic networks. In this environment of abundant capacity, operators are searching for new development approaches to survive in an increasingly competitive market. In this panel, the merits and positioning of satellite services will be demonstrated and debated.

Moderator: Giovanni Verlini, Managing Editor, Satellite Evolution Asia, DS Air Publications Ltd., U.K.
Bill Wade, Deputy CEO, Asia Satellite Telecommunications Co., Ltd.
Vladimir Glebsky, Deputy Director General, Russian Satellite Communications Company
David Ball, Vice President, Asia Pacific, PanAmSat, Australia
Maurice Liu, Vice President, Asia Pacific, New Skies Satellites, Singapore
David Robson, Marketing and Sales Manager, Middle East & Asia EUTELSAT
Rashad M. A. Bey Al Mora'bi, Senior Manager, Marketing and Sales, Thuraya Satellite Telecommunications
..Company, UAE

14:00-15:20.. Special Session: COMS (Communication, Oceanography and Meteorology Satellite)

A typical example of a multi-purpose satellite, COMS is a project headed by a Korean consortium consisting of various organizations, to develop a communications, oceanography and meteorology satellite. In this session, will be review the features of this kind of satellite and discuss further considerations on the introduction of multi-purpose satellites in several countries.

Chair: Dr. Ho-Hyung Lee, Principal Researcher, Communication, Oceanography and
Meteorology Satellite Program Office, Korea Aerospace Research Institute
Dr. Koon-Ho Yang, Head, Communication Satellite Systems Department, Communication Satellite Systems
..Department, Korea Aerospace Research Institute, Korea
Dr. Hae-Jin Choi, Head, the Satellite Mission Operation Group, Korea Aerospace Research Institute, Korea
Dr. Seong-Pal Lee, Team Leader, Communication Satellite Research Group, Electronics and
..Telecommunications Research Institute, Korea

15:20-15:50 ......Coffee Break sponsored by Sea Launch
       
15:50-17:10
Panel 2: Regulatory Issues

In the Asia-Pacific, satellite communication is an essential tool for the construction of information infrastructure. A wide variety of satellite services have been implemented, and satellites will be widely used. In order to facilitate satellite utilization, the regulatory provisions of each country should been reviewed for the benefit of open systems through free competition in all services. In the panel, the possible regulatory and policy options and models facilitating satellite services will be examined to overcome obstacles.

Keiji Minami, Senior Officer for Satellite Development Program, Space Communications Policy Division,
..Information and Communications Policy Bureau, Ministry of Public Management, Home Affairs, Posts and
..Telecommunications, Japan
Dr. Sung-Woon Cho, Director General, Senior Research Fellow, Telecommunications & Broadcasting
...Research Division, Korea Information Strategy Development Institute (KISDI)
Dr. Jorn Christensen, President, J. Christensen Consultant, Canada
Richard E. Butler, Chairman. WorldSpace Asia
John Lewis, Consultant in International Spectrum Management, Switzerland

15:50-17:10 .. Session 1: DTH - Present and Future in Asia

As with America and Europe, the Asia-Pacific is a hotbed for DTH services in recent years as the cost of channel uplink and satellite distribution has declined with the introduction of digital technologies. The reduced barriers for service have allowed many new networks to launch in this region. The session will discuss a variety of issues relating to digital broadcasting and multimedia broadcasting services and applications by satellite, with particular emphasis on those relevant to the Asia-Pacific region to providing an overview of the Asia-Pacific market, the prospects of satellite broadcasting services growth, and an analysis of satellite broadcasting service development and applications.

Chair: Eddie Kato, Vice President, Business Development, Orbital Science Corporation, USA
Hak-Song Park, Executive Vice President, Korea Digital Satellite Broadcasting (SkyLife), Korea
Darby Sanchez, CEO, GlobeCast Asia, Singapore
Dr. Ya-Hui Chiu, General Manager, Technical Operations, Asia Satellite Telecommunications Co., Ltd., Hong
...Kong China
Tom Choi, Deputy Chairman, SpeedCast Ltd., Hong Kong
Dr. Jang-Soo Ryoo, President & CEO, Asia Pacific Satellite Industry Co. Ltd., Korea
17:10
End of Day 1
17:30 Welcome Reception sponsored by Space Systems / Loral
19:00 Welcome Dinner and 'Satellite Executive of the Year in Asia-Pacific
Award' sponsored by International Launch Services (ILS)


     
....D AY 2 .....Tuesday, 4 September 2004
       
09:00-10:20 Asia-Pacific Satellite Summit
(Satellite Manufacturers CEO Roundtable Discussion)

Facing challenging times in the satellite manufacturing business, satellite manufacturers are taking steps to keep their firms profitable and their possibilities open for the future. This roundtable will be a unique opportunity to hear the most influential leaders talk about their strategies to upgrade their existing products to make them more attractive to customers.
- What are the strategies for the new market?
-How to improve the design and manufacturing process to lower cost
-How satellite manufacturers can provide solutions compliant with satellite operators
.to meet a range of service requirements
 
Moderator: Kevin French, Publisher and Founder, talk Satellite
Tony Colucci, Vice President, Space Systems/Loral, USA
Dr. Ali E. Atia, President, Orbital Communications International, USA
Rick Masoni, Executive Vice President & Vice President, Business Development, Lockheed Martin
...Commercial Space Systems, USA
Pierre de Bayser, Senior Vice President, Marketing and Sales, Alcatel Space, France
       
10:20-10:40 Coffee Break sponsored by Sea Launch
   
10:40-12:00 Panel 3: Launch Services

Today launch service providers find themselves contending with an industry where supply outweighs demand. The key issue facing the launch industry now is overcapacity since there are expected to be between 40 and 60 launches per year worldwide for the next decade, while the available capacity is from 100 to 150 launches per year. In this competitive situation, each launcher is trying to distinguish itself from the other in its reliability, flexibility, competitive pricing, customer service and a proven launch record. This panel comprising the world's top space launchers will provide a more detailed review of integrated services to customers.

Moderator: Bill Wade, Deputy CEO, Asia Satellite Telecommunications Co., Ltd.
Len Dest, Executive Vice President, Sales and Marketing, International Launch Services, USA
Robert A. Peckham, Vice President, Commercial Sales and Marketing, Boeing Launch Services, USA
Richard Bowles, Representative Director, Singapore Asean Office, Arianespace
Shoichiro Asada, Director, H-IIA Launch Services Office, Mitsubishi Heavy Industries, Japan
 
10:40-12:00
Session 2: Digital Multimedia Broadcasting Services

Initiated by Japan and Korea, the world's first digital multimedia broadcasting service is an exciting new service based on digital technology. DMB services are poised to create a new genre of satellite broadcasting services, both in deploying multi-service platforms for convergence and in the new environment of mobile broadcasting. The session will explore the development of new services and applications as well as examine ways to develop business models.

Chair: Yukata Kazekami, Deputy General Manager, Mitsubishi Electric Corp. Japan
Dr. Yoshitake Yamaguchi, Acting General Manager, Mobile Broadcasting Corp., Japan
Dr. Jun Mo Koo, President, McubeWorks Inc., Korea
 
12:00-14:00
Lunch Break
14:00-15:20 Panel 4: Space Application Services

Space Application is one of key component for the benefit of information and communication technology for industry and society, ensuring its related and combined services such as GPS, Remote Sensing, Space Mapping, etc. This session will explore the various commercial application services and development

Moderator: Dr. Changdon Kee, Professor, Seoul National University, Korea
Dr. Takashi Iida, Senior Advisor, National Institute of Information and Communications Technology, Japan
Dr. Yong-Seung Kim, Head, Satellite Data Information Department, Korea Aerospace Research Institute
14:00-15:20 Session 3: Satellite Broadband Services and Applications

Conventional concepts of communications and broadcasting have been changing with the introduction of digital technology, and the distinction between broadcasting and communications has been blurred. Interactivity in broadcasting based on digital technology is poised to create a new genre of satellite services, both in the free-to-air and subscription environments. This session will explore the development of new applications and services of broadband services, DVB-RCS and DOCSIS, etc.

Chair: Tom Choi, Deputy Chairman, SpeedCast Limited, Hong Kong
Sean Schwinn, Vice President, Strategy, Connexion by Boeing
J. T. Chiao, Vice Chairman of Board, PUTIAN LINKCOM Co., Ltd., China
Ramesh Ramaswamy, Senior Director, International, Hughes Network Systems, USA
 
15:20-15:40
Coffee Break sponsored by Sea Launch
       
 
15:40-17:00 Session 4: New Satellite Technologies

The development of new technologies and its applied component in the satellite industry lead the new applications and services of satellite communications and broadcasting. The session will update the status of new technologies and component development for these new applications and services.

Chair: Dr. Ya-hui Chiu, General Manager, Technical Operations, Asia Satellite Telecommunications Co., Ltd., Hong Kong
Dr. Wone-Chul Kim, Director, Satellite Communications Team, Network Group, KT Corporation, Korea
Chris Hoeber,Senior Vice President, Program Management & Systems Engineering, Space Systems / Loral
..., USA
Makoto Asaba, Manager, Commercial Satellite Business, Space Systems Department, Mitsubishi Electric Corporation, Japan
17:00 ...............Closing Remarks by Dr. Eui K. Koh, President, APSCC
17:10 ...............End of Conference
17:30 .............. APSCC Council Meeting and Plenary Meeting
       
Note:
Program is subject to change. The organizer reserves the right to amend the program as deemed necessary without prior notice.

 
Copyright © 2003, APSCC, All rights reserved.