The Asia-Pacific Satellite Communications Council

Date	Time	Draft Program
Tuesday 5 October 2010	09:00-09:45	Opening Session
	09:55-11:15	Satellite Operators CEO Roundtable
	11:15-11:45	Coffee Break sponsored by Mitsubishi Heavy Industries, Ltd.
	11:45-12:30	Corporate Social Responsibility
	12:30-13:30	Lunch sponsored by Thales Alenia Space
	13:30-14:40	Maritime Satellite Communications
	14:50-16:00	Launch Services Roundtable
	16:00-16:30	Coffee Break sponsored by Mitsubishi Heavy Industries, Ltd.
	16:30-17:40	Risk Management & Insurance
	19:00-21:00	2010 APSCC Awards Dinner sponsored by Arianespace
Wednesday 6 October 2010	09:00-10:00	Satellite Manufacturers Roundtable
	10:10-11:10	Asian Satellite Business Strategies
	11:10-11:30	Coffee Break sponsored by Mitsubishi Heavy Industries, Ltd.
	11:30-12:30	Military Satellite Communications
	12:30-13:30	Lunch sponsored by Sky Perfect JSAT Corporation
	13:30-14:40	DTH Services Roundtable
	14:40-15:50	GPS Applications & Consumer Products
	15:50-16:20	Coffee Break sponsored by Mitsubishi Heavy Industries, Ltd.
	16:20-17:30	Earth Observation for National Security & Disaster Response
	1800-1930	Cocktail Reception sponsored by Orbital Sciences Corporation
	1930-21:00	APSCC Plenary Meeting
Thursday 7 October 2010	09:00-10:00	Satellite Financing Roundtable (presented by Euroconsult)
	10:10-11:10	Broadband Services and Applications
	11:10-11:30	Coffee Break sponsored by COMSAT Technical Services
	11:30-12:30	Policy and Regulatory Issues
	12:30-13:30	Lunch sponsored by Mitsubishi Electric Corporation
	13:30-14:30	Ground Systems and Equipments
	14:50-16:00	Satellite Applications for the Millennium Development Goals (presented by the United Nations Office for Outer Space Affairs)
	16:00	End of Conference
Friday 8 October 2010	06:30-16:00	APSCC 2010 Golf Masters sponsored by MARSH
Friday 8 October 2010	09:00-14:00	Sightseeing Tour: Dynamic Tokyo

Dr. Hiroshi Yamakawa, Secretary-General, Secretariat of Strategic Headquarters for Space Policy,Cabinet Secretariat, Government of Japan

Dr. Masanori Homma, Executive Director, Space Applications Mission Directorate, Japan Aerospace Exploration Agency (JAXA)

Fewer players but new satellites and new opportunities make the satellite market in Asia more dynamic than ever. As the global economy transitions from downturn to growth, satellite operators in Asia are positioning themselves to satisfy demand from a shifting list of applications across this vast region. However hurdles remain, not the least of which are regulations, competition and identifying the “right” business model.

• What is the current outlook for capacity sales in the region, and where should we expect to see growth?

• Can the DTH growth curve continue in Asia? What other video growth opportunities exist?

• How do the operators plan to add value to their shareholders? Organically or through acquisitions?

Yutaka Nagai, Senior Executive Vice President, Corporate Planning & Strategy Group, SKY Perfect JSAT Corporation

Corporate Social Responsibility (CSR) can make a significant contribution towards sustainability and competitiveness, both in Asia and globally. Corporate Social Responsibility is part of the strategy for smart, sustainable and inclusive growth. It can help to shape the kind of competitiveness model that Asia wants. CSR is more relevant than ever in the context economic crisis. It can help to build (and rebuild) trust in business, which is vital for the health of industry's social market economy. It can also point the way to new forms of value of creation based on addressing societal challenges, which may represent a way out of the crisis.

Moderator: Louis A. Zacharilla, Director of Development, Society of Satellite Professionals

The 2009 economic recession nearly crippled the global shipping industry and severely undercut satellite sector expectations for growth in the maritime market. Where is the maritime market today? Has economic recovery revitalized this sector or has the momentum simply been lost? During this session, leading industry players in the maritime satellite communications market will examine the potential profitability of this business and explore the roles both the L-band and FSS segments have to play in the market. Not only will technical and business issues be explored in depth, but so will be the regulatory regimes governing the market.

Launch vehicle marketplaces have been important shifting among its major players in recent years, and now entrants are emerging to add to the challenges. Responding to the market with insight and agility is critical to the success and even survival of established and aspiring launch providers. This session will address the challenges of continued industry consolidation, increasing demand and tightening supply, and the always present uncertainties associated with schedule delay, launch and in-orbit failures.

Moderator: Patrick M. French, Senior Analyst & Head, Singapore Office, NSR

Shoichiro Asada, General Manager, Space Systems Department, Aerospace Headquarters, Mitsubishi Heavy Industries, Ltd.

Insurance costs play an important role in the development, launch and operation of satellite projects. In recent economic situation, securing satellite risk in space and in the markets is more important than ever. Panellists at this session will define the various types of risks in the deployment of satellite projects including satellite construction, operation and the whole environment of financing. This panel will also examine the role of insurance as a facilitator or impediment of the space business.

The satellite manufacturing industry is facing capability challenges to develop configurations and solutions to bring the best value to the customers. So far satellite manufacturers have responded positively not only to the market for new and replacement satellites but also to the increasing demands on satellite capability and reliability. Panelists from major satellite manufacturing companies will provide updates on the technology advancement as well as on how their company is upgrading the existing products to make them more attractive to the customers.

Moderator: Bruce R. Elbert, President, Application Technology Strategy, Inc.

Eddie Kato, Director of the Board & Chief Executive Officer, Thales Alenia Space North America, Inc.

Hiroyuki Inahata, Group Vice President & General Manager, Space Systems Division, Electric Systems Group, Mitsubishi Electric Corp.

Chris Baran, Vice President, Commercial Business Development, Lockheed Martin Commercial Space Systems

Asia is becoming the world leader in the deployment of new satellite services. From consumer to enterprise, Asian satellite companies are competing successfully in the delivery of broadcasting and telecommunications solutions. This session will deliver market strategies from the top international operators in the region, as well as insights on where they plan to go from here.

Moderator: Ted McFarland, President & Managing Director, Pacific Skies Ltd.

Demands of the military are evolving and the need for more sophisticated systems to accommodate different environments in the military sector is increasing. Satellite technology’s unique capabilities qualify it for just about any job. Military has many requirements to be met by the satellite industry and the industry is rising to meet the demands. There are many developments in satellite applications to come and it will be very interesting to track such applications that satellite makes. This session will hear how satellites contribute to efficient, flexible military applications.

Moderator: Don Brown, Vice President, Satellite Hosted Payload Programs, Intelsat General

Ido Ginzburg,Director, Business Development, Starling Advanced Communications

Satellite communications underpins distribution of the global pay-TV industry, not only accounting for 80% of the backhaul of all video content, but increasingly in Asia. Asia is representing more than 50% of all high value pay-TV subscribers. With DTH platforms taking a central role in many Asian pay-TV markets, in a finite bandwidth world, what will apparently competing services such as WiMAX mean for broadcasters. How will changing technologies such as IPTV, HD and MPEG-4 change this business? What are the broadcasters and satellite operators doing to plan for these changes? At this roundtable, a panel of industry experts will review the innovations in the Asian DTH market as well as new demands that service providers are facing.

Takayuki Doi, Vice Group President, Broadcasting Business Group, SKY Perfect JSAT Corporation

GPS technology has found its way into a wide variety of consumer products that can help you in your travels for business or pleasure. Also, it serves national geographical reference frame and provides applications such as land surveying, mapping, GIS data acquisition, engineering positioning, navigation, tracking, and monitoring of deformation, atmospheric and climatic studies. In this session, presentations on the actual application of the GPS technology is what leads to such things as navigation systems, tracking devises, and mapping as well consumer applications.

Koji Terada, Project Manager, Quasi-Zenith Satellite System (QZSS) Project Team, Japan Aerospace Exploration Agency (JAXA)

Earth observation from space is a well-proved way of global information gathering today. It is applied to environmental monitoring, disaster warning, geographical and hydrological science, crisis management, and crisis management. This session will explain the idea of new constellation, its performance, and its realization of time and cost.

Moderator: Susumu Sambommatsu, President, Institute For Unmanned Space Experiment Free Flyer

Dr. Hiroshi Koyama, General Manager, Office for Space Utilization & Strategy Planning, Mitsubishi Electric Corporation

Dr. Olivier Pronier, Business Manager, Maritime & Coastal Applications, Spot Image

Christophe Roux, Director, Business Development, Earth Observation, EADS ASTRIUM

[Industry performance has been strong over the past years. However, with the global economic crisis and its impact on credit markets to fund projected satellite operator financings, market conditions have presented unprecedented challenges to the satellite industry. At this roundtable, investment/commercial bankers and satellite equity analysts give their perspectives on how these trends will impact the positioning of satellite companies in the near future. Also, Investment criteria, key fundamentals of corporate operations and industry conditions regarding the satellite sector will also be discussed.

Chikara Okada, Representative Director, Citigroup Venture Capital International

David Zwick, Managing Director, Global Communications & Media Investment Banking, Barclays Capital Asia

Gregory Thiery, Vice President and Head of Southeast Asia Media & Communications, Morgan Stanley

After years of struggles, innovative approaches and challenges, satellite broadband has found its way to market success. This panel discussion will examine technical and market issues and will share insights regarding the communications applications that are in demand, where the new business is and what is needed to capitalize on this expanding market.

Patompob Suwansiri, Vice President, Marketing & Sales, THAICOM Public Company Ltd.

John Meyers, Director, Technical Marketing, SE Asia, Gilat Satellite Networks Ltd.

With the introduction of a variety of pioneering satellite services such as the consumer-class broadband, the small-aperture Ku-band maritime services, and the delivery of cost-effective mobile satellite services, the role of regulatory provisions of the region has become increasingly important. However, accompanying these new offerings are facing challenges that include terrestrial competition, spectrum issues, and market-access barriers. This panel will discuss the issues currently faced by satellite operators and service providers including licensing issues, frequency allocations and interference concerns.

Moderator: Tim Logue, Senior Director, Sales & Marketing, Thales Alenia Space North America, Inc.

Yvon Henri, Chief, Space Service Department, Radiocommunication Bureau, International Telecommunications Union

The satellite ground segment sector is on a growth path, as technical advances, emerging markets and new applications have all served to generate increasing sales of satellite ground segment providers. With the industry becoming more entrenched in the broader landscape, where then will growth come from in the next years? What technical requirement are driving the business, and how do satellite ground segment providers position themselves in an increasingly hybrid world?

Moderator: Dr. Ya-hui Chiu, General Manager, Operations, Asia Satellite Telecommunications

The outcome of the 2010 MDG Summit will be reviewed to observe what additional contributions satellite-based technology could offer to improve situation with health and environmental protection, disaster management, education and poverty, gender equality. In particular, what kind of difference the broadband satellite services could provide in achieving various MDG. Applications such as tele-epidemiology and tele-health, telemedicine and mHealth, and distance learning will be addressed.

Moderator: Viktor Kotelnikov, Scientific Affairs Officer, Office for Outer Space Affairs, United Nations Office at Vienna

Yvon Henri, Chief, Space Service Department, Radiocommunication Bureau, International Telecommunication Union

Christian Patouraux,Chief Product Development Officer, O3B Project, O3B Networks Ltd.

Masahiro Nakao, Mission Manager for KIZUNA(WINDS), Japan Aerospace Exploration Agency(JAXA)