| Event Highlights |
APSCC Workshop at a Glance
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APSCC Workshop on Digital Satellite
Broadcasting and Digital Multimedia Broadcasting was held on
Jeju Island, Korea from 23 to 25 March 2004.
This 3-day Workshop was planned to provide professionals with
forecasts and studies on new services, to evaluate the latest
developments in satellite broadcasting, to explore business
opportunities arising from new services and solutions, and to
share successful examples of service providers achieving integrated
services and solutions. |
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The workshop was a timely
event since Korea and Japan plan to start up the world's first
digital multimedia broadcasting (DMB) services by satellite
this year. The first satellite for this service, MBSAT, co-owned
by Mobile Broadcasting Corporation (MBCO) of Japan and SK Telecom
of Korea, was successfully launched on 13 March 2004, just a
week and a half before the workshop.
154 executives from 71 companies around the world attended the
workshop and speakers and panelists included top executives
from KT Corp., MBCO, TU Media Corp., SCC, SkyLife, SkyPerfecTV,
Yes TV,
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WorldSpace, JS Info, Worldsat, Loral
Skynet, AsiaSat, SpeedCast, Intelsat, BT, and Korean regulatory
bodies such as the Ministry of Information and Communication,
and the Korean Broadcasting Commission.
Dr. Eui K. Koh, President of APSCC, opened the workshop with
an address emphasizing the importance and meaning of this event,
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| stating that "APSCC would very much like
to create opportunities for sharing and exchanging invaluable
experiences and knowledge in order to promote communication
and broadcasting via satellite in the Asia-Pacific region." |
| The keynote speeches were delivered by
Mr. Gwang-Ju Seo, Senior Vice President of KT, Mr. Tetsuya Mizoguchi,
President & CEO of MBCO and Mr. Joon-Dong Bae, Senior Vice
President of TU Media Corp. Mr. Seo of KT emphasized the role
of satellites in the era of convergence and presented worldwide
satellite market trend and KT's multimedia satellite services.
Mr. Mizoguchi of MBCO stressed in his keynote speech that satellite
digital multimedia broadcasting has created a new paradigm of
broadcasting delivering real ubiquitous multimedia services
to vehicles and to personal users. Mr. Bae of TU Media Corp.
said that Satellite DMB would change conventional television
consumption patterns in three major dimensions: mobility, personal
access, and two-way media delivery.
During the session on Satellite TV, speakers
from Irdeto Access, Aircode, Mirae Online and Arirang TV presented
current solutions and applications of new digital broadcasting
services such as conditional access for mobile broadcasting,
CATV digitalization and interactive solutions. In the panel
discussion on market strategies for DMB, panels from MBCO,
WorldSpace and Yes TV discussed the issues of new services
business forecasts and possible cooperation for related industries.
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| The second day of the workshop was
opened by a session on policy and regulatory issues for new
applications and services. In this session, which focused on
digital broadcasting and DMB service by satellite, two speakers
representing Korean regulatory bodies explained the license
schedule for DMB services, regulations related to channel operation
and restrictions upon ownership of DBS stocks in Korea. It was
followed by a panel discussion on the satellite broadcasting
business, during which representatives of Loral Skynet, iPSTAR
and AsiaSat discussed the issues of broadband business in the
era of convergence. In the session on satellite operators for
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| satellite broadcasting, speakers from Worldsat,
AsiaSat, Intelsat and KT gave presentations on the issues related
to satellite broadcasting solutions from satellite operators.
In the last session of Day 2, presentations were given by Freesat
Korea, MBCo and JS Info on DMB receiver equipment for mobile,
personal and built-in car use. |
The last day of workshop opened
with a session on the convergence of communications and broadcasting.
Speakers from SpeedCast, iPSTAR, Yes TV and Pacific Century
Matrix presented the various solutions and services through
IP networks by satellite.
In the session on STB, interactivity and Internet applications,
several solutions and applications were proposed by Asia Pacific
Satellite Industries, BT Global Broadcast Services, OpenTech
and Alticast Corp. Durign the session on business models for
DMB, speakers from MBCo, TU Media and WorldSpace reviewed business
models for DMB services and suggested features of successful
business models.
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| In the workshop's concluding panel discussion,
panel speakers summarized the issues raised during the workshop
and addressed the issues for further development. |
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| During the three-day workshop, official
social events were also organized to enable participant networking
such as the Welcome Reception hosted by KT Corp., and luncheons
sponsored by MBCo, TU Media Corp., and WorldSat. Coffee breaks
were sponsored by KT Corp., MBCo and TU Media Corp., while delegate
bags were provided to Workshop participants by JS Information
and Communication.
This workshop was meaningful in that experts
from various sectors gathered together to discussed the issues
of new business of digital broadcasting and the convergence
of communications and broadcasting, the regulations applicable
to the new environment, and the mutual cooperation required
for the development of new services. Through the workshop,
participants had the opportunity to learn about new satellite
developments in the Asia Pacific, as well as the opportunity
to network.
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