Asia-Pacific Satellite Communications Council

A Voice, A Vision for the Asia-Pacific
 
 

Quarterly Newsletter

 
¡á CONTENTS
  PRESIDENT'S MESSAGE  
     
 
COVER STORY
-A Personal Broadcasting Revolution
-A true ubiquitous broadcasting system
-Multimedia Delivery using Satellite Digital Radio
   
 
TUTORIAL
-The Active Phased Array Antenna
   
 
PERISCOPE
-Conditional Access for Pay-Media Services
..MMS Opens Up New Possibilities for Broadcasters
   
 
INTERVIEW
-With Jean-Yves Le Gall, CEO, Arianespace
   



PRESIDENT'S MESSAGE
 
The year of the monkey started with a flurry of activities in the space industry. There were successes and projects in trouble: NASA's Mars landing vehicle was successful but Britain's Beagle 2 may have been lost. The Japanese Aerospace Exploratory Agency (JAXA) suffered satellite launch setbacks; and Loral S/C satellite Telstar 14/Estrela Do Sul developed a solar array anomaly shortly after launch. Both of those failures are still under investigation, and pressure is mounting on programs due this year: Korea/Japan satellite MBSat, APSTAR V of Hong Kong, and iPSTAR of Thaicom. And following recent space successes, China announced plans to send men to the Moon within ten years.


In the US, News Corp. received approval from regulator, the FCC, for its purchase of Hughes Electronics Corp. With this move, News Corp gained full control of DirecTV, and Hughes Network Systems, and now takes over as majority owner (81%) of PanAmsat. It remains to be seen whether the DTH service providers will continue as two companies, a satellite equipment manufacturer and a global satellite operator, within the News Corp. portfolio.

This year the Asia-Pacific region will be a test ground for Digital Multimedia Broadcasting services (DMB). Already successfully implemented in the US, these services will now be offered via satellite for the first time in Korea. Korea's SK Telecom, in partnership with Japan's Mobile Broadcasting Corporation (MBCO), will be starting up a pilot service after a dedicated satellite, MBSat-1, is launched in early 2004. MBCO's new broadcasting system, authorized by the Japanese government and registered with the ITU, proved its capabilities and performance in successful field demonstrations in Tokyo. However, Korean authorities have given no clear indication of plans to issue license(s) for DMB services via satellite.

In light of these developments, APSCC is organizing a Workshop on Digital Satellite Broadcasting and Digital Multimedia Broadcasting. It will gather experts over two days- March 23-25-on Jeju Island, Korea, a well-known resort drawing tourists from Korea and Japan to its varied sights and good climate.


Eui K. Koh
President, APSCC




COVER STORY
 
  A Personal Broadcasting Revolution:
Digital Multimedia via Satellite
The summer of 2004 will witness a dramatic change in consumer lifestyle with the introduction of high-quality digital broadcasting services delivered by satellite.
1. Overview
Developments in the fields of satellite and digital technology and business have opened the door for revolutionary changes in gaining access to information. SK Telecom, the largest Korean mobile communications service provider, has moved one step closer- from traditional analogue broadcasting services- to entering the digital mobile broadcasting era, through another "broadcasting revolution": satellite DMB (Digital Multimedia Broadcasting). To realize this revolution, SK Telecom established TU Media Corp.
in December 2003. TU Media Corp. aims to bring the first-of-its-kind multimedia broadcasting service to mobile users in Korea.

  Network Structure
 
The satellite DMB service transmits broadcasting content via satellite in the 2.6GHz frequency band so that viewers can watch them freely through their individual portable receiver or vehicle equipment, even while in motion. The difference between the satellite DMB service to be offered by TU Media Corp. and the satellite DAB (Digital Audio Broadcasting) that many countries including the USA are already using is that TU Media Corp. provides multimedia content, including video. Unlike the existing audio-centered satellite DAB, the TU Media Corp. satellite DMB service can transmit and receive multimedia contents including video, audio and data. TU Media Corp. will be using the system E for effective reception of multimedia contents.

Likewise, the satellite DMB service of TU Media Corp. is the world's first mobile broadcasting platform, satisfying audience demand for mobile broadcasting. It will provide a new concept in broadcasting services: "my own broadcasting/mobile broadcasting".

In addition, whereas existing satellite broadcasting services depend on direct reception from satellites, TU Media Corp. will install large "gap fillers" to solve problems in shaded areas. Accordingly, SK Telecom satellite DMB subscribers can receive the benefits of high quality broadcasting services through direct reception in most areas (in line of sight) and through gap fillers for shaded areas and underground places such as subway stations.



2. Program
TU Media Corp. satellite DMB subscribers will get a variety of services, such as around 11 video channels, around 28 audio and data channels. Subscribers can get unlimited access to these services for just $11~13 per month.

The video channels to be offered include terrestrial and Pay TV, covering a range of offerings such as news, sports, music video, and drama. Audio channels include diverse genres of music (K-pop, pop songs, classic, jazz, etc.) and several channels of audio programming (traffic reports, weather information services etc.).



3. Receivers
Satellite DMB services can be accessed through a vehicle receiver or personal mobile receiver, such as a mobile telephone combination, PDA combination and "Exclusive Mobile". These kinds of receivers are currently being developed, and will be released from the first half of 2004.

  Mobile Receivers


4. Signal transmission technology
In the Mobile Broadcasting system, stable reception of the broadcasting signal can be maintained even in a mobile environment by using CDM (Code Division Multiplex) and interleave technology.

CDM technology is an effective signal transmission technology for the mobile environment and offers the most efficient utilization of frequency spectrum.

In the Mobile Broadcasting system, gap fillers on the ground as well as a satellite in orbit enable service users to receive broadcasting signals in locations where satellite signals are shadowed by obstacles such as buildings. By using CDM technology, the satellite signal and gap filler signals can be allocated to the same frequency so that effective frequency utilization can be achieved. A number of broadcasting signals are spread by their own Walsh codes and a pseudo-random signal, and then multiplexed on the same frequency and transmitted as a broadcasting signal. Broadcasting signals transmitted from gap-fillers are reflected and refracted in diverse directions by various objects such as buildings and relayed to receivers. This type of reception environment is known as a multipath environment.

CDM technology also has another feature that makes it suitable for receiving a broadcasting signal in such a multipath environment. The RAKE receiver is indispensable to achieving stable reception of broadcasting signals in the multipath environment. It offers the best reception quality by separating and recombining the signal from various directions.

Interleave technology improves reception quality which tends to be degraded by instantaneous discontinuity in a broadcasting signal. This situation occurs when a broadcasting signal from a satellite is temporarily interrupted by flyovers on highways, etc. Interleave technology is used in the Mobile Broadcasting system to eliminate this defect. Instantaneous discontinuity of the broadcasting signal when the interruption occurs causes successive errors in the broadcasting data. These errors can be dispersed and corrected so as to reduce quality degradation by using interleave technology in conjunction with error correction coding.

 


5. Business Cooperation Structure
SK Telecom has an open principle for all capable business entities within the value chain, put in place in order to share business opportunities when SK Telecom invested in the new Satellite DMB company, TU Media Corporation. This will enable us to build business infrastructure as early as possible by way of resource accumulation. At the same time, it will provide an early boost for this business.

As a broadcasting platform operator, TU Media Corp. will establish and run a broadcasting center and gap filler system, carry out marketing activities, and operate other areas of the business. The new satellite DMB platform will give content providers a new outlet for their offerings, and on the other hand increase broadcasting consumers' access to this content.

  Business Plan: Overview
 
Telecommunications business entities participating in TU Media Corp., including SK Telecom, may cooperate on related DMB infrastructure, such as operating the satellite by way of transmission network. In other words: co-use of the transmission network and the distribution network, and mutual provision of relating technology. Handset makers and gap filler manufacturers may contribute to boosting economy by providing machinery and equipment. In addition, due to this new platform, existing terrestrial broadcasters, program providers, and contents providers could enhance business opportunities through this additional window.

Partnering with MBCo, the Japanese Satellite DMB business operator, we can save on related costs by co-purchasing a satellite, establish firm management infrastructure by means of cross investment, and take advantage of IPR (intellectual property rights) co-use.



6. TU Media Corporation
TU Media Corporation, an entity of Satellite DMB business, was established on 3 December 2003 through SK Telecom's sole investment of KRW 32.5 billion. On 29 December 2003, the first capital increase of KRW 52.1 billion from 140 companies, including Samsung Electronics, LG Electronics, SBS, etc. Thus, as of 28 Jan 2004, TU Media Corp. has a capital of KRW 84.6 billion.

Major shareholders include not only handset makers (Samsung Electronics, LG Electronics), broadcasters (SBS, CJ Media), and banks (Hana Bank, KTB), but also many entities important on the value chain of the Satellite DMB business, such as equipment manufacturers, telecommunication equipment makers, etc.

The second capital increase is scheduled for February 2004, and will enable us to reach KRW 130 billion in capital, which coincides with the planned amount. These investors are comprised of more than ten companies such as MBCo, Pantech & Curitel, and CJ, and handset makers, local terrestrial broadcasters, and program providers.

  Kyung-Man Yoon
Manager
Corporate Relations Strategy Team
TU Media Corp.

yunekm@nate.com
 


  MBCO: a true ubiquitous broadcasting system
S-Band Satellite Digital Multimedia Broadcasting Services in Japan

Introduction
Mobile Broadcasting Corporation (MBCO) will launch the world's first satellite digital multimedia broadcasting (S-DMB) services in Japan from mid-2004. The new S-band multimedia service that will be offered by MBCO is a true ubiquitous broadcasting system. And, being a joint project between Japan and Korea, this new S-DMB service will open a promising era in Asia. The S-band GEO satellite is co-owned by MBCO and SK Telecom of Korea; and TU Media Co. plans to launch their S-DMB service in Korea at the same time as the MBCO service in Japan.

This brand-new mobile multimedia broadcasting service is expected to be a large, growing market in broadcasting both in Japan and Korea. The most significant characteristics of the system are as follows:
- Mobile users, whether on cars or trains, or in the home, office or outdoors can enjoy nationwide multimedia broadcasting services offering up to 10 channels of TV and data programs, and up to 60 channels of audio programs using a small omni-directional receiving antenna.
- A high Effective Isotropic Radiated Power (EIRP) GEO satellite and ground repeater system, the so called "gap fillers," will enable seamless reception even in shaded areas, such as in urban areas where the satellite signal would be blocked by tall buildings.

 
 
Overview of the Mobile Broadcasting System
As shown in Figure 1, this system consists of a feeder-link broadcasting center, a broadcasting satellite, terrestrial gap fillers and various types of receivers. Broadcasting signals are transmitted from the broadcasting center to the satellite at 14GHz. A high EIRP GEO satellite and ground repeater system, or "gap fillers", will ensure seamless reception even in areas that are shaded by buildings or other obstructions.

The feeder-link signal is converted to 2.6425GHz on the satellite and emitted to Japan with 67dBW of EIRP. Subscribers can receive the satellite broadcasting signal using portable receivers equipped with small and low directivity antennas. To generate enough EIRP for mobile reception, the satellite is equipped with a large unfurlable transmit antenna and high?power transponders. Gap fillers are used to mitigate the blockage by
re-transmitting the same S-band signal as the satellite down link to cover areas where the satellite down link signal would be blocked by obstacles.

In the Mobile Broadcasting system, Code Division Multiplex (CDM) technology is employed for modulation, interleaving to minimize interruption and utilizes error correction systems, like Convolution Coding and RS Coding.

  Figure1. System Configuration
 
The Satellite and Launch Vehicle
The S-band satellite is a three-axis attitude stabilized GEO satellite designed and manufactured by Space Systems/Loral (SS/L). The satellite bus is the FS-1300 and carries a large unfurlable 12m dish antenna for S-band mission. Figure 2 shows the on-orbit configuration of the satellite. The orbital slot is 144E and an Atlas-IIIA manufactured by Lockheed Martin Commercial Space Systems (LMCSS) will be used to launch the satellite.
Gap Fillers (GF)
Various types of GF have been developed and equipped so as to effectively cover places where the satellite signal would not be available due to blockage by tall buildings etc., mainly in metropolitan areas. Field verification and demonstration tests have been conducted successfully and commercial GF deployment followed by QoS area check has already started.
The Broadcasting Center
Construction was completed in mid-2003 on the broadcasting center, located in Tokyo. The 7.6m diameter main antenna for transmitting and receiving Ku-band has been installed at the top of the building.
Figure 3 shows the broadcasting center.

  Figure 2. Satellite On-Orbit Configuration
 
Figure 3A. Oimachi Broadcasting Center Figure 3B. Broadcasting Center, Operations Room
 
Mobile Broadcasting Receiver
The terminal acting as the mobile broadcasting receiver can be largely classified as personal portable terminal or vehicle mountable terminal (in cars, for example). Personal portable terminals can be further classified as portable TV, PDA, radio, or mobile telephone. Terminals that can be mounted in a car can be further classified as external connection for the existing car navigation system, in a navigation unit that can be tuned to the car's navigation system, a built-in radio type or a retrofitted stereo that can be fitted to the existing car stereo system. Apart from these, there are household or interior immovable terminals, such as the PCMCIA card that can be inserted in a PC card slot. In addition, there will be small units that can be used in ships and boats.
  Figure-4 Various Types of Mobile Broadcasting Receiver
Prototype receivers using a second-generation LSI chip set, which is equivalent to the commercial one, have been developed. Figure 4 shows a range of commercial receivers now under planning and/or development by manufacturers.
 
Services and Programs
This new broadcasting service will offer mobile users an all-inclusive program providing various kinds of information, entertainment and data. A wide range of Video Channels will be available, including 24-hour general news, business news, sports, music video, horse racing, kids' TV and other offerings. Audio programs covering the spectrum of musical styles and genres, from pop to classical, to a variety of other programs such as talk radio, local and international radio, traffic information services, English-language broadcasts and more will be featured.
A Data Service will also be available through the new digital multimedia technology. This service in particular is highly anticipated as a disaster prevention service. In terms of the capability to provide personal service, MBCO will be able to reach individual terminals directly, at any time and in any place.

 
Summary
Our society is on the point of transformation, as evidenced by the globalization spurred by the spread of the Internet, changes in the social environment and the diversification of individual values and lifestyles. To meet the requirements of a changing environment, Mobile Broadcasting Corporation has been working to bring a new broadcasting service to the mobile user, one with a wide variety of program content, even when they are moving at high speeds. Right now, the only existing broadcasting services for mobile users are provided by AM/FM radio, but the areas where these services are offered are limited. BS/CS broadcasting can provide rich content to subscribers nationwide but it requires a parabolic antenna as a fixed (to Home) service. By contrast, MBCO's service provides multi-channel services to personal and mobile users in the form of "with me" services. In addition, as manifest by the spread of wireless Internet access points and the popularization of web-oriented mobile phones, there are emerging needs for providing travelers with content-enriched information and entertainment services. S-Band Satellite Mobile Broadcasting Services will be able to satisfy all of these needs.

  Yoshitake Yamaguchi, Ph.D.
Acting General Manager
Business Promotion Department
Mobile Broadcasting Corporation

yama@mbco.co.jp
 


  Multimedia Delivery using Satellite Digital Radio
 
1. Introduction
Satellite Digital Sound Broadcasting (S-DSB) has been very successful in delivering high quality audio entertainment and information services. Now, the capability to use S-DSB to deliver affordable narrow-band multimedia services is finding many applications including datacasting, webcasting, distance education and closed user groups. Hence, the focus of this paper will be on the use of S-DSB for multimedia services, rather than for audio entertainment and information services.

The capabilities and benefits of S-DSB for delivering affordable multimedia applications in Asia-Pacific will be illustrated by discussing the applications and capabilities of the WorldSpace digital satellite sound broadcast system including:

  Wide area coverage to areas with poor or expensive telecommunication infrastructure
  Data rates from 16 to 128 Kb/s
  Different data file formats
  Time sharing of satellite channel
  High data security
  Range of low cost conventional and PC card receivers
  Technology approved by ITU as a worldwide standard
 
The benefits of S-DSB for the Asia-Pacific, and the characteristics and coverage of the WorldSpace system have been described in a previous Newsletter [1], and also in other articles [2,3].
 
2. Satellite Delivery Of Multimedia Services
The digital format of the DSB system, in addition to the carriage of digital audio programmes, also provides for the carriage of Programme Associated Data (PAD) and non-Programme Associated Data (N-PAD). The PAD capability is for the purpose of displaying on a small LCD on the receiver short texts containing information on the performance (music title, performer etc). The N-PAD capability can be utilised to deliver files of data for a range of innovative data and multimedia services.

In the WorldSpace system receivers have a data output port for the N-PAD data which can be connected to a Personal Computer (PC) through an adapter to transfer data files to the PC, as shown in Figure 1. With the volume production from a range of manufacturers the retail prices have decreased significantly, with low-cost models now available at a retail price of under USD 100. Prices are expected to continue to decrease significantly, making them widely affordable in the Asia-Pacific. Other low-cost receivers are available that provide a direct USB connection to a PC, as shown in Figure 2.

 
Figure 1. Data transfer connection from satellite receiver to PC universal serial port   Figure 2. Example data receiver with direct USB connection
The data files can contain text, still and compressed moving images, and MP3, and HTML data. In the WorldSpace system data can be broadcast at rates from 16 kbps up to 128 kbps, in steps of 16 kbps, i.e. up to 50 Mbytes of data can be downloaded in an hour. The encryption capability enables selective addressing of receivers. Only authorized receivers can capture the data.

To subscribe to the multimedia service the customer selects and pays for the services required and is provided with software to install on the PC. One part of the software manages the reception and storage of the data files from the receiver on the hard disk drive of the PC. It also includes an electronic Programme Guide, which is used to select the programmes required. The other part of the software is used to view the files on the PC display, similar to using a web browser.

 
2.1 System Architecture
The simple system architecture of the WorldSpace multimedia system is shown in figure 3. The main difference with the audio-only delivery system is the data interface and scheduler. Not shown is the system that monitors all files downlinked from the satellite to ensure that all files are transmitted correctly.
 
  Figure 3. System Architecture for satellite DSB delivery of Multimedia data files to PC
 
2.2 Datacasting
A new service has been developed for datacasting using a multicast IP distribution infrastructure for one-way broadcast-oriented applications based on file transmission and stream transmission. Large data volume users can lease a dedicated data channel. A lower cost alternative for small data volume users is to time-share a data channel with other users. The main features of this service are:

  on-demand file transmission services for closed user groups. The business entity uploads its file(s)
  over the Internet, defines the authorized recipients as well as the file transmission characteristics, and the file(s) are then transmitted according to the file provider requirements. Only the authorized recipients will receive the file.

  stream services : the same infrastructure can be used to deliver encrypted stream services. A stream
  can be an audio stream, a live slide show stream, a financial stream, a news wire etc.

  combined file transmission and stream services : a single data-only Broadcast Channel is used to
  combine simultaneously file transmission services and stream services. The bandwidth is shared dynamically between the processes running in parallel. Example: if a stream does not send data (ex: markets closed), the bandwidth is made available to other processes. This clearly optimizes the use of the satellite bandwidth.

 
3. Satellite DSB Multimedia Applications
The capability to use a low cost wide area coverage satellite DSB system to deliver data files allows a user to download a wide variety of information services. Such a service will be a boon, particularly in remote and rural areas and other areas that are yet to be covered by a reliable and affordable Internet service. Where Internet is available S-DSB becomes a powerful supplement.

Multimedia content providers can develop content to reach new large audiences who want entertainment and infotainment, and also for Government and Aid Agencies for rapid and economical information dissemination [4,6,7]. The Government information could include distance education and information to support agriculture, environment, health, disaster warning and social welfare projects to remote areas, to bring information affluence to developing countries.

The datacasting capabilities can be used for secure and specialised business applications at 128 kb/s, like delivering news and advertising to stores, branch offices, public transport buses, shopping centres, and weather and emergency warnings to vehicles on the land, sea and air. Datacasting offers a reliable method for businesses and organisations to transfer large quantities of data quickly and economically.

Effective and affordable distance education can be delivered using the multimedia/datacasting capabilities. With this service, lectures and accompanying PowerPoint presentations can be broadcast directly to a remote Campus, or to an individual student's Personal Computer.

Some applications for S-DSB are described below, and section 4 provides some example case studies of particular applications using the WorldSpace S-DSB system.

 
3.1 Education and Training
WorldSpace has developed a bouquet of schemes acronymed ADVICE standing for "Auxiliary Data and Voice Integrated Channel for Education" [5]. The ADVICE application provides the following services:
 
3.1.1 Digital Audio
With crystal clear sound and no fading effects, the digital audio medium is an attractive and powerful supplement to the printed courseware in the distance education system. Audio lectures can be delivered on different courses/subjects offered by a distance education institute. These lectures can be heard at all locations in the large footprint of a DSB satellite.

The student can be an individual listening in the convenience of his home, or a group of students listening in the convenience of a classroom or a listening centre. The receivers allow the audio line-out to be connected to ampli-speakers for larger audiences without affecting the quality of the audio.

The audio bandwidth required for this application could be as small as 16 Kbps. This combined with the low audio production cost makes this mode of distance education very cost effective.

 
3.1.2 Datacasting
Educational content specifically developed for the lesson are delivered via satellite to the learning centers in advance. The rate of download can be any multiple of 16 kbps up to a speed of 128 kbps. With 128 kbps speed, as much as 50 Mbytes of data can be downloaded in an hour simultaneously to multiple locations. For an off-line file transfer the bit rate of download is not as important as the reliability and availability of the link that is guaranteed in the WorldSpace service.

The quality of service is independent of the location of the receiver and there is no dependence on terrestrial connectivity i.e. data can be downloaded even to those locations where either telecom and Internet infrastructure is poor, costly, or non-existent.

 
3.1.3 Webcasting
This is similar to Datacasting except that the contents are derived from an existing website. The service Provider decides on the list of websites to provide supplementary and reference information and also to limit the browsing of undesirable web sites. The selected websites represent a broad spectrum of information, education, medical, health, financial and entertainment services catering to different cross sections of users.

In the school environment, the chosen web sites could be those offering curriculum similar to that offered in premier institutions. In higher level learning environments the websites could correspond to research papers and journals of relevance. There are tremendous savings in recurring costs as this scheme dispenses with the need for telephone lines, ISPs and repetitive human efforts to download.

In parts of Asia and Africa the slow download rates coupled with the toll-rates for dial up prohibits the access to the Internet with all its information content. Webcasting provides a solution by pushing byte-intensive contents directly to the PC.

 
3.1.4 Questions & Answers
This scheme is designed to allow the students to ask questions of the resource personnel and requires access to the public telecommunications network. The questions are raised by phone calls, which are handled by a telephone hybrid in the studio. The questions as well as answers provided by the lecturer or other resource personnel are carried synchronously for broadcasting and can be heard simultaneously at all receive locations thereby providing a virtual class room environment.
 
3.1.5 CLASS
The major innovation in the ADVICE bouquet of services is CLASS ("Combined Live Audio and Slide Show"). In this mode, instructor-led live lectures and accompanying PowerPoint presentations can be broadcast directly to the students' PCs at a scheduled time. This way a virtual classroom is created for the students, who get to hear the best teachers, follow slide presentations, and experience real-time updates as a teacher delivers a lecture. Special software and control signal schemes, which fully exploit the WorldSpace signal format and communication system architecture, have been developed for CLASS.
 
3.2 Closed User Groups
The datacasting service of WorldSpace enables provision of niche data services to closed user groups or specific interest groups. The service can cater to the requirements of government and private industry.


For Governments, the capability to affordably disseminate government information such as agricultural, health, taxation and electoral information to urban and rural populations can make a remarkable change in the quality of data dissemination, with accurate and reliable data being available simultaneously to all locations without the need to go through hierarchical chains. Also, the capability to deliver reliable meteorological and geographical (GIS) data (weather, fire, flood, cyclone etc) data is a significant benefit, especially for agrarian economies.

Another application is training of rural development functionaries such as those in agriculture extension, women and child development, health, and poverty alleviation programmes, to achieve better implementation of rural development programmes.

For large businesses, such as banks and retail stores, product and training information can be delivered to branch offices and stores anywhere in the large DSB satellite coverage area. For smaller businesses and professionals, such as doctors, lawyers, chartered accountants and stockbrokers, the benefit is getting timely, specific and high value data at their doorstep.

 
4. Case Studies
WorldSpace has successfully launched several pilot studies and multimedia projects. The following case studies provide some examples.
 
4.1 Distance Education
In the Indian state of Karnataka in May 2001, an orientation course for preparing students for entrance tests to professional colleges was delivered throughout the State, using digital audio mode.

The course ran for two weeks using audio lectures prepared by renowned lecturers in mathematics, physics, chemistry and biology. A very active, live question and answer session was also conducted towards the end of the Course.

The Kenyan Institute of Education (KIE) conducted a pilot distance education project in 170 schools, and followed it up by an extensive survey (covering more than 1500 students) and analysis of the efficacy of this approach. KIE found the system was easy to install, is highly scalable, and is financially sustainable using a subscription model.

UNESCO in November 2001, in collaboration with the Indian Indira Gandhi National Open University (IGNOU), conducted a Pilot Project to demonstrate the feasibility of using the S-DSB technology for distance education. The study covered five receive locations in urban and rural areas in different States in India, with over 300 participants. It used the audio and data capabilities for broadcasting audio lectures supported by multimedia courseware downloads.

 
4.2 Medical Education
The Sada Sharada Medical Research and Communications (SSMRC) based in Bangalore, India, conducted a programme called 'TONIC D' (The ON-air Information Channel for Doctors). Through this service, doctors anywhere in India were able to listen to live audio discussions combined with a slide show on various medical topics, thus simulating a 'virtual classroom' led by medical experts. These discussions were supplemented with multimedia support material transmitted directly to a doctor's PC, without using a telephone line or Internet access.
TONIC- D brought to the forefront the latest information and discussions on emerging medical trends in the fields of Cardiology, Oncology, Neurology, Nephrology, Urology, Diabetes and several other similar topics by eminent doctors.
 
4.3 Science Promotion
Vigyan Prasar (VP) is an autonomous society under the Department of Science and Technology, Government of India. One of the main mandates of VP is to promote and popularize science in India, especially amongst school children. It has over 5000 scientific clubs spread across India. VP broadcasts science promotion programmes daily via S-DSB in two slots of half-an hour each. The broadcasts included 108 episodes of Manav ka Vikas (Evolution of Man) prepared by VP in English and Hindi. The content also includes topics on astronomy and space. The daily broadcasts include latest happenings in science to keep the school children up to date on advances in science.
 
4.4 Developing Countries
In Africa, the Africa Learning Channel (ALC) was started in 1999 as a community radio channel by using a
S-DSB channel to network several community AM and FM radio stations. Currently the ALC channel is being run by First Voice International, a non-profit organization headquartered in Washington, DC. At the beginning of 2002, the ALC reached approximately 6 million people in 50 countries through a network of 80 community radio stations that download ALC programs for rebroadcast on AM/FM.

This strategy is a direct result of First Voice's policy of "one receiver reaching many ears," which involves placement of satellite radio receivers in central locations such as community radio stations, ensuring that the largest number of people can hear the information. The programs are translated by local broadcasters into at least 10 major local languages including Lingala, Arabic, Madi, Peuhl, Swahili, and Bambara. The objective of this initiative is to build the capacity of community radio stations throughout Africa by providing them with reliable access to information that is relevant and of practical use to the communities they serve. For many community broadcasters, the radio receiver is their only means of accessing news and information from outside their immediate vicinity.

In Nepal Equal Access a non-government- organization, with funding from UNDP, is using S-DSB to broadcast daily 4 hours of audio programmes to 400 receivers located in different rural communities in Nepal. The content has focus on HIV/AIDS Prevention, Women and Girls Empowerment, Childcare, Water and Sanitation, Nutrition, Sustainable livelihoods and Micro-enterprise. A coalition of NGOs, government agencies, community leaders and people living with AIDS are producing culturally appropriate and entertaining content in a variety of formats including soap operas, facts of the day, interviews and music/song - produced in local languages.

 
5. Conclusion
This paper has shown, through the example of the WorldSpace system and several case studies, that multimedia delivery by satellite DSB technology has many applications and benefits, particularly for the Asia-Pacific, in addition to high quality audio entertainment and information services.
 
References
[1]   Davey L, "Benefits of Satellite Digital Radio for the Asia-Pacific", APSCC Newsletter January 2003
[2]   Campanella J, Davey L, Prins H, "WorldSpace DAB-System Status and Technology Update", ABU
    Technical Review Nov-Dec 1998
[3]   D. Venugopal, "WorldSpace Satellite Digital Sound Broadcasting system", ABU Symposium on Digital
    Radio Broadcasting, New Delhi, November 2003
[4]   S. Rangarajan, J.Soumagne, and Mourad Samir, " Reaching the Unreached Worldwide using
    WorldSpace Radio", Paper presented at the UNESCO Global Forum, Karlsruhe, February 2002.
[5]   S. Rangarajan and D. Venugopal, "Evolution of ADVICE, Auxiliary Data and Voice Integrated Channel for
    Education: The Indian field trials", UNESCO Global Forum, Karlsruhe, February 2002.
[6]   D. Venugopal, "A Global Audio and Multimedia Delivery System" Broadcast Engineering Society (BES) of
    India International Conference on Terrestrial and Satellite Broadcasting (BES EXPO 2003), New Delhi,
    India, February 2003
[7]   MG Chandrasekhar, et al, "An Emerging ITC Infrastructure For Educational Services - The WorldSpace
    System: Use For Science and Space Education Promotion", 54 IAF Congress, Bremen, West Germany,
    October 2003
 
  Les Davey
VP-Regulatory & Operations
WorldSpace-Asia

ldavey@worldspace.com




 
Tutorial
 
  The Active Phased Array Antenna:
a Solution for Mobile Multimedia Services via Satellite
 
The decade that began in 2000 is expected to be an era of advanced mobile communications. Mobile DBS and satellite Internet access services are expected to be new forms. In the implementation of mobile satellite communications one of the most important technologies is the vehicle antenna. Vehicle antenna refers to an antenna system that is mounted on a mobile unit for satellite communications. Conventionally, a fixed earth station that has a fixed dish antenna is used for DBS and VSAT services. However, antenna systems specially designed for cars, trains, ships and airplanes are needed to receive and transmit signals to communicate via satellites on customer demand.
 
 
Antennas with rather high gain are necessary to transmit and receive signals via satellite. However conventional types of antenna cannot be applied to moving vehicles mainly because of restrictions on dimensions, aerodynamics and tracking speed. These problems can be solved with the help of several types of flat antennas, installed on a vehicle roof in the case of reception only.

One such antenna is a flat antenna having a wide beam in elevation with mechanical tracking in azimuth plane. In elevation plane tracking is not required, since the beam in this plane is in the form of a fan with a small and limited receiving range. However, if it is necessary to increase the gain and the elevation sector simultaneously, there will be limitations on satisfying both of them. The greatest difficulty seems to arise in the case of two-way communications via satellite on the move.

Active phased array antennas with electronic beam steering can be considered for mobile applications to solve those problems. These technologies have been around for decades, used by radio astronomers and the military since the 1950s. Active phased array antennas are divided into two categories: electronically steerable arrays in one, or two dimensions. The two-dimensional array antenna requires many active elements for their full scan area in the tracking range. This antenna requires a large number of phase shifters to scan every azimuth direction and limited elevation angles on a moving vehicle. Many of the uses of this technology may be found in the military, such as Aegis-class warships fitted with massive, $1 billion PAVE PAWs radar using phased array technology.

One attractive modification in this conventional phased array antenna will be introduced in this article. We will call this a hybrid tracking antenna that has a one-dimensional electronic beam scanning function in elevation direction and mechanical tracking function in azimuth direction. This antenna's objective is to create an array that can communicate signals to and from satellites with as few active components as possible in order to provide a low cost commercial product.

  Broadcasting/Communications Satellite Antenna
For the one-dimensional electronic beam scanning only in elevation direction, the pattern of each element has an inclined pencil beam in azimuth direction. In this case the number of active phase control elements is lower than the conventional type. This is a very desirable property because there would be fewer elements. The number of elements of the hybrid tracking antenna would be about a hundred times less than that of the full two-dimensional array antenna. If a lot of fast beam scanning is not required, the proposed hybrid tracking antenna would be cheap, and the preferred option for mobile satellite communications on vehicles.

  Hybrid Tracking Antenna
In a hybrid tracking antenna, for the inclined pencil beam, it is possible to incline the sub-array elements physically to the desired direction of the antenna beam and to point them to the satellite. This arrangement makes it possible to use radiating elements with higher directivity and to greatly reduce their number and, at the same time, to reduce the number of active elements.

From a commercial point of view, an antenna featuring mechanical turning in azimuth direction, and electronic beam scanning in elevation direction, is technically competitive. The combination of mechanical and electronic scanning is the key requirement for creating these advantages.

In mobile terminal antennas for satellite communications, it is important to synthesize the antenna beam pattern with a low side lobe level. It is the reason to protect interferences from other geostationary satellites. For example, international bodies such as ITU (International Telecommunication Union) strictly regulates the maximum permissible level of off-axis EIRP density from terminals. The position perturbation technique of array elements, one of techniques, is able to provide a reduced side lobe level of antenna beam pattern.
This is based on genetic algorithm. It is well known that the search technique, the genetic algorithm, is a parallel, robust, and probabilistic search technique that is simple and easily implemented without gradient calculation, compared to the conventional gradient-based search procedure. Most important of all, the genetic algorithm also provides a mechanism for global search that is not easily trapped in local optima. From this technique, the characteristics of the optimized array beam pattern are investigated according to the number of array elements. These are helpful to design the practical array antenna, considering the antenna size, beam width, side lobe level and so on.

In particular, an antenna system prototype is presented here. The antenna is a hybrid phased array antenna with stair-planar configuration, which is designed to act as a mobile terminal antenna for satellite communications. This is designed with the position perturbation technique of array elements to meet strict ITU regulations.


The figure shows the fabricated stair-planar phased array antenna system that is designed for satellite communication in Ku-band on a moving vehicle. Each array element is connected to an active channel module, including amplifier, phase shifter, isolator and filter. The integrated array elements are irregularly arranged on the circular plate. The basic parameters of the array antenna are as follows: the transmit frequency is 14.25GHz and the reception frequency is 12.5GHz at the center of their bands. This antenna is designed to additionally receive DBS (Digital Broadcasting Satellite) signals. This would be very convenient for those users who want to simultaneously watch TV and enjoy Internet access while they are in motion. The array antenna has 14 sub-arrays in a row while the number of sub-arrays is 24 in total including column sub-arrays. These sub-arrays consists of numbers of micro-strip patches. All the sub-arrays are positioned in a structure resembling an inclined stair. These basic parameters are set by some specific requirements under development.

This hybrid tracking antenna has two beams for tracking satellite. One of them is for tracking a target satellite and the other is for receiving and transmitting communication signals to and from the captured satellite at the same time. This two-beam system is very effective for the active phased array antenna because it allows increased tracking accuracy while retaining the antenna's higher gain and simple structure.

The hybrid tracking antenna for mobile satellite communications can be attached to almost any kind of vehicle, such as buses, cars, trains or airplanes, and also receives DBS signals with exceptional clarity. It features:

. Restricted two-dimensional phased array beam control available for high-speed motion.
. High gain and wide-angle radio wave scan capability by its two-beam synthesis for high quality reception and transmission.
. Very effective antenna structure with a minimized number of active phase control elements

The hybrid tracking antenna system for communications consists of several key parts, such as active channel blocks with radiators, high power amplifier modules, up and down converters, one satellite tracking module including antenna control processing functions, and as well as its mechanical structure.

. Radiator and active channel blocks for radio-wave propagation with two-beam forming and steering
. Up and down converters to interface terminal modem
. Satellite tracking module for processing to track its target satellite
. Mechanical structures, like the antenna frame and motor driving parts, as well as radome

The antenna can be installed on any place visible to the satellite. The terminal and power supplying parts are installed inside the vehicle.

The hybrid tracking antenna prototype is designed to steer its beam pattern electronically within ¡¾10¡Æ wide in the beam peak. The dynamic property of azimuth control in the system is also more important than in other systems' parameters. However, it is not more critical than in the mechanical only antenna. More accurate tracking performance is performed by its electronically steering beam pattern synthesis.

During prototype antenna tests on cars, the antenna's performance in terms of tracking and DBS reception on the highway with car rotation to over 45 degrees/second, proved to very stable and highly satisfactory even when in downtown areas, provided that there was no blockage by buildings etc. There was no loss of satellite reception and no serious distortion of satellite signals immediately after passing through very small areas blocked from receiving satellite signals.

This hybrid tracking antenna is predicted to be one of the answers for providing exceptionally clean and clear satellite communications on cars, trains, ships, airplanes and other vehicles. Mobile DBS and satellite Internet access in your vehicle will become a reality through the adoption of this type of active phased array antenna technology.

  Dr. Soon Ik Jeon
Team Leader, Antenna Technology Research Team,
Advanced Radio Technology Research Department of Radio & Broadcasting Lab.
ETRI (Electronics and Telecommunication Research Institute), Korea
sijeon@etri.re.kr



 
PERISCOPE I
 
  Conditional Access for Pay-Media Services
 
1. Basics of Conditional Access
A pay-media service operator (SO) earns revenue by using an auditable means of ensuring that payment is received in return for the consumption of content rights. The technical system that enables this process to take place is called a conditional access (CA) system, i.e., access to certain programming is made conditional upon payment for the consumed content.
The reasons for implementing a CA system could include the following:
 
  To enforce payment, by the end-user, for consumed broadcasting programs or program services;
  To restrict access to the programming to a particular geographical area, because of program rights
    considerations;
  To facilitate parental control, i.e., to restrict access to certain categories of programming.

A secure cipher is used to scramble the video/audio of the broadcast signal. Only client devices belonging to persons who have valid entitlement to view the signal are allowed to descramble it and display the content on a TV attached to the video/audio outputs of the receiving units.
 
2. Essential Components of a CA System
A typical CA system consists of three components:
 
  Signal scrambling;
  The encryption of the electronic "keys" required by the end-user terminal; and
  The Subscriber Management System (SMS) that ensures that viewers entitled to view the scrambled
    programs are enabled to do so. And to generate invoices automatically.
 
The diagram below shows these key components of a CA system within a conceptual broadcasting chain.
 
 
2.1 Scrambling & Descrambling
The scrambler unit contains a strong encryption algorithm that is used to encrypt the payload of transport stream packets containing video, audio and data content. The use of a strong cipher reduces the likelihood of an illegal ("pirate") attack. The encryption algorithm is "primed" or "seeded" by a key or control word (CW) generated by the encryption system. Transport stream (TS) packets whose payloads have been encrypted have their packet headers modified to indicate the scrambled status. A new CW is generated at a regular interval known as the crypto-period. This is typically set at 10 seconds.
The CWs are themselves encrypted using secret keys and inserted into TS packets and injected into the multiplex. The scrambled TS is then transmitted across the network to the end-user's receiving unit
(e.g. a Set-top box)
The receiving unit uses the secret keys stored on the smart card to decrypt the CWs. The CWs are then used to decrypt the payloads of scrambled TS packets. The descrambled TS is now 'in the clear,' and contains the original program content. The end-user is now able to view the content.
The Digital Video Broadcasting (DVB) organization, a consortium based in Europe, has developed a standardized Common Scrambling Algorithm (CSA) for the scrambling and descrambling of the content. It has become the de facto scrambling algorithm that is used in most current digital broadcasting CA systems around the world. The Common Scrambling Algorithm is also used in the ATSC specifications for conditional access.

2.2 Encryption & Decryption of Control Words & Entitlements
The CA system at the head-end of the broadcasting operation generates the control word for the scrambler and also generates and encrypts special CA messages, the Entitlement Control Messages (ECMs) and Entitlement Management Messages (EMMs). These CA messages are used in conjunction with the entitlements stored on the smart card in the STB, to recover the control word for descrambling the TS.
After a control word has been used (during its crypto-period) to scramble the TS, the CW is in turn encrypted with a secret key and inserted into the payload of a TS packet as an ECM. The client device uses the secret keys stored on its smart card to decrypt the ECM and recover the CW. The recovered CW is then used to descramble the TS.
The CA sub-system in the client device will decrypt the ECM only when authorized to do so. That authority is sent to the client device in the form of an EMM, and is stored on the smart card. EMMs therefore convey information related to the status of the subscription. This layered approach is fundamental to the operation of all proprietary CA systems in use today.

2.3 Subscriber Access System
The Subscriber Access System (SAS) stores information in its database that is related to the smart card (serial number, unique identifier, entitlements) and other house-keeping information. The smart card management system provides the SAS with information on smart cards that have been processed for use in the pay-broadcasting operation.
 
2.4 Subscriber Management System
The Subscriber Management System (SMS) contains a complete database of all the subscribers in the pay-broadcasting network. It is capable of performing accounting operations on this data as well as issuing commands to the CA system to enable or disable subscribers for products. It is also responsible for requesting the return path manager, in an interactive system, to collect each subscriber's IPPV information.
The smart card's serial number must be registered on the SAS before it is possible to enable that smart card via the SMS. The SMS does not need any other information from the smart card, other than its serial number, for normal pay-media operations.


3 Revenue Protection through Piracy Risk Management
3.1 The Pay-Media Pirate's Business Model
The pay-media pirate is obviously in it for the money. Service operators with attractive, high-value content are particularly susceptible to hacking attempts. It is estimated that in the U.S. alone there are some 500,000 pirates and hackers at work.
The diagram below illustrates the phases of piracy. Initially, the level of piracy is contained by instituting counter-measures against each hack that the pirate uses.


However, over time, the smart card becomes so compromised that further counter-measures are ineffective. The level of piracy then rises to the point where it becomes commercially viable for the pirate to sell the pirated smart cards and offer services such as hack updates to defeat the counter-measures.
At some point, the level of piracy becomes so high that it becomes necessary to do a smart card swap-out in order to stem revenue loss. The aim of the operator is to maximize the time between initial smart card deployment and swap-out. The following diagram illustrates three time periods:


  Pc - the period when the card is unbroken, i.e., there is no breach known;
  Pm - the period where the card is broken, but the technology is difficult and inconvenient to use and is
    limited to a small community of enthusiasts;
  Po - the period where the card is broken and the hack has become widespread and easy to use. The
    hack becomes a consumer item.
 
It is the Po period that has the impact on the operators business.
The objective of the smart card swap program is to ensure that the duration between swaps is less than the Pc and Pm periods.
 
3.2 How Much Can Piracy Hurt the Bottom Line?
The Cable and Satellite Broadcasting Association of Asia (CASBAA) and CLSA Asia Pacific Markets (CLSA), and predicts US$874 million in net revenues lost in 2003. The aggregated (or gross revenue) losses across all sectors of the Asia Pacific pay-TV industry, from platform operators to independent suppliers of programming, are estimated to total US$1.29 billion for 2003. The cost of piracy is currently increasing at a CAGR in excess of 10%. (Source: CASBAA).
As one of the results the pay-media operator will have less budget to buy the rights for blockbusters.
The incurred losses and additional costs of fighting piracy will eventually be recovered by increasing the subscription costs. Thus it is the subscriber who pays for the consequences of piracy in the end.


3.3 What the CA Vendor Can Do
Although the CA vendor may have the best security technology available, it is statistically impossible to guarantee that the technology cannot be hacked by pirates. The CA vendor's policy with regard to piracy of its CA systems should be based on two aspects:
Offer full support to the service operator in the event of a CA security system breach. This support extends to resolving the problem and ensuring that the service operator is able to resume normal business activities.
Offer an anti-piracy insurance scheme to selected customers. The terms of the insurance vary from customer to customer and need to be tailored for each situation.
The CA vendor should also have in place an anti-piracy program that involves:

  Analysis of pirate products associated with the CA system;
  Surveillance of suspected piracy offenders and of piracy-related Internet communities, and analysis of
    the advertisement and distribution channels used by the suppliers of pirate devices;
  Identification of component suppliers for pirate devices where possible;
  Liaison with all other CA vendors that are willing to co-operate in identifying, tracking and prosecuting
    piracy offenders;
  Co-operation with law enforcement institutions in multiple jurisdictions in connection with the
    identification, tracking and prosecution of piracy offenders;
  Support for the development of anti-piracy legislation through national and international anti-piracy
    bodies.
 
Where possible the CA vendor should work with local service operators to lobby lawmakers for appropriate legislation against piracy and theft of intellectual property.
The CA vendor should always be improving its security technology regardless of whether or not its systems have been hacked by pirates. This presents pirates with a moving target so that it is not profitable for the pirate to attempt hacking. New or improved technology should go through rigorous and exhaustive internal testing before being released. The technology should also be subjected to scrutiny by companies that specialize in security audits. The benefit of this intense auditing, testing and code review is certainty that the CA systems and their smart cards have been securely designed and implemented. This significantly reduces the risk of piracy of the system.

3.4 What the Service Operator Can Do
At the very least, a service operator interested in protecting its pay-media revenue should have a sustained commitment to the following:
     
  Scrupulously run routine security features of the system, and use other client device features such as
    fingerprinting and card-to-device pairing.
  Follow the CA vendor's Standard Operating Procedures for system installation and operation
    scrupulously, e.g. isolation of CA system on its own LAN in its own room/cubicle behind an
    electronically locked door, rigorous control of back up tapes, monthly correlation of customer care and
    billing system database with CA system database, and analysis of customer care and billing data
    trends.
  Keep their CA systems current by always using the latest level of technology offered by their CA vendor.
  Take steps at own expense to monitor and control piracy in their territories - appoint a dedicated security
    officer, monitor the Internet, buy pirate products for analysis, lobby the local government to implement
    the provisions of the WIPO 1996 treaties making it an offence to circumvent technology intended to
    protect copyright, prosecute pirates without mercy, i.e., never settle out of court.
  Ensure that their marks such as station logo are properly registered in the territories of operation to
    allow taking action against infringement of trademark in the event of piracy if other laws in the territory
    are not adequate. Likewise the design/logo on the smart card should be registered and the smart card
    should bear the CA vendor's copyright and patent notices.
  Take action without fail against those who infringe their intellectual property.
  Ensure that terms of sale of smart cards and set top boxes to end users should include conditions to
    the effect that the box and the card may not be reverse engineered, decompiled or sold to third parties.

In the event of piracy of the pay-media system, the service operator should:

  Implement counter-measures provided by CA vendor conscientiously and in good time, according to the
    CA vendor's recommendations.
  Recognize that the running of counter-measures may expose latent defects in the rest of the
    broadcasting chain such as digital multiplexers and set top box middleware and these defects may
    need attention at their expense as part of preparing their overall system to accept a new counter-
    measure.
  Undertake to recover previous generation cards from subscribers should a swap out be necessary and
    destroy these under approved conditions. The reason for this is that having many obsolete cards out in
    the market place could possibly be used against the operator in subsequent piracy.
  If the CA vendor has global anti-piracy initiatives, to cooperate with them by making local information on
    piracy available to the CA vendor and providing the CA vendor with samples of pirate products, where
    relevant.

    About Irdeto Access
  Founded in 1969, and headquartered in Hoofddorp, The Netherlands.
  Pioneered conditional access for analogue pay-TV in 1987, first to deploy digital CA in 1995.
    Holder of over 60 patents, some of which are used by other CA vendors in the industry.
  Founding member of the DVB and MPEG-2 standards committees.
  107 customers in 60 countries worldwide operating on terrestrial, satellite or cable platforms,
    ranging from using the compact conditional access solution Irdeto M-Crypt, to the full scale
    Irdeto PIsys solution, which can handle millions of subscribers.
  Irdeto Access provides content protection solutions for TV, Mobile and Internet networks

  Dr. Benjamin Lian, Solutions Architect,
Irdeto Access, B.V.
Blian@irdetoaccess.com



 
PERISCOPE II
 
  MMS Opens Up New Possibilities for Broadcasters
 
With the advent of multimedia messaging (MMS), the mobile world has moved beyond the confines of short messaging (SMS) into a world of new application opportunities limited, in principle, only by the imagination of the developer and the user. Using a camera phone, anyone can send an instant image anywhere in the world. While undeniably attractive to regular users, this also represents an invaluable tool for businesses as well; for example the medical profession, insurance, remote surveillance and broadcasting. Multimedia messaging can drive support functions in a more cost efficient manner and it can enable more effective communication within an enterprise, or for its customers. The simplicity of the new types of audio and video transmission made possible by MMS also means new opportunities for entertainment services, online games and TV and radio broadcasters.
 
Additional revenues and increasing viewer loyalty
Short messaging (SMS) based chatting services on analogue television have already been introduced in Finland, as in other Nordic countries. All of the TV broadcasters in these countries have been running these services for a few years now.

These services are provided when no other programmes are shown on television, mainly during the night. Chatting services have been very popular and are an easy way for broadcasters to generate additional revenues on top of advertising while satisfying their viewers' desire to publish messages, influence programming and communicate
 
with each other. Furthermore, the mix of messaging and TV has also been found to attract new, especially young (15-35 years old), viewers and increase the "stickiness" and viewer loyalty of programmes. This in turn increases audience levels and is very attractive to advertisers.

Technology investments for running TV chat services have been reasonably low and return on investment time is calculated in terms of a couple of months. Current chatting services are based on SMS. Users normally pay approximately 0,80-0,90 EUR per message. In most popular chats, during peak hours the waiting time
(when message is expected to appear on TV screen) can be about 40 minutes.

Now, that the first multimedia messaging (MMS) iTV (Interactive TV) services have seen the daylight in the Nordic countries, it is pretty safe to say that MMS will be the next big thing in TV chatting environments - and for broadcasters in general. The number of MMS devices has been relatively low up until the present, but it is now increasing quite rapidly. In Asia MMS services and camera phones hit it big in 2003. This is especially true in Japan, where equipment manufacturers have already sold over ten million camera phones in the past two years - and sales are expected to rise even further.

According to the research firm Gartner, camera phones are also emerging in Western Europe, estimating sales of 14.8 million in 2003. By 2006, camera phones will probably represent two-thirds of all mobile terminal sales. That is when MMS services and solutions will become a mass-market hit, similar to SMS now. In the future, broadcasters will be able to provide additional content for MMS-enabled phone owners, and may be able to push premium content to viewers and offer more personalised services in order to drive revenues and loyalty.

Along with the frequency of the camera (or MMS capable) phones in the market, the other main factor in the booming growth of MMS is the ease of the evolution from SMS services to MMS-capable services. To make this evolution as smooth and seamless as possible, all MMS applications and solutions should provide full short messaging features. This is important when broadcasters want to add MMS features to their existing SMS service platform, and enable users to access both SMS and MMS services easily.

Mermit and Sofia: Partnering to provide MMS chat for iTV
For broadcasters, operating their own MMS Broker system opens all possible revenue steams linked with TV or radio programs. With the right moderation tools the control of picture content becomes as easy as with a text-based SMS service. The core function of the MMS Broker solution is to send and receive different types of messages from multiple services or applications. The conveyed content can be almost anything: images, multimedia messages, video, plain text, voice messages, etc. For Chat purposes, only multimedia messages (no video - the sound is ignored) and plain text SMS messages are accepted.

The MMS Chat format developed by Mermit and its partner Sofia Digital is a ready-to-run application with virtually zero time-to-market. The system consists of a back-end developed by Mermit and front-end developed by Sofia Digital. The tasks of the back-end consist of handling the message traffic from mobile operator systems (both SMS and MMS are supported) and the editing of the message flow. The front end consists of generating the video-stream to be broadcast.

The message traffic to and from operators is handled by the Mermit MMS Broker platform, which can handle hundreds of operators simultaneously, making it possible to have pan-European, or worldwide services. The MMS Broker handles both SMS and MMS traffic and it can support multiple services or chats at the same time.

From the Mermit MMS Broker the messages are routed to the Mermit MMS Chat moderator tool, which is used by the chat moderator to insert his own comments to the chat show and to moderate or censor inappropriate content from the message stream before it is broadcast. Pictures can now be discarded and texts modified. The MMS Chat moderator tool can also rearrange the messages based on priority (for example higher-cost messages are always shown before regular price ones) and show the moderator useful statistics about how many messages are pending in the moderation queue and what is the average rate at which the messages are published.

From the MMS Chat moderator tool the messages go to the Sofia-Digital MMS Chat broadcasting system, which generates the actual video stream that is then broadcast. The broadcasting system can be configured to provide a show-specific look to the chat show.

The MMS Broker is a provider platform offering a full installation of value added services. The MMS Broker's functionality is not limited to MMS Chat. Therefore broadcasters can take full benefit of other SMS or MMS associated services with the MMS Broker Platform. It can also be accessed and integrated to other services or program production environments to maximize the broadcaster's mobile service revenues.

  Mermit Business Applications Ltd. is a Finnish software development company focusing on mobile, wireless Internet technology including high-end messaging, service management and wireless enterprise connectivity products that are used on all major wireless markets today. Mermit provides interactive carrier and broaedcaster service management, transaction and digital content delivery platforms.
Sofia Digital Ltd. provides interactive TV solutions using the MHP, Multimedia Home Platform, across the world. The iTV solutions of Sofia Digital consist of tools for content providers, server applications for operators, MHP applications for receivers, and applications for return channel services. Sofia Digital has made the world's first MHP services in regular use.
 

  Mika Helenius
CEO
Mermit Business Applications Ltd.
helenius@mermit.fi



 
 
 
  Interview
 
Arianespace Answers the Call
Founded over twenty years as the first commercial space transportation company, where is Europe's leading launcher today?
CEO Jean-Yves Le Gall has the answers
 
  Arianespace CEO Jean-Yves Le Gall

"¡¦since becoming CEO I have put Arianespace back at the heart of international co-operation..."


  Mr. Le Gall, you moved to Arianespace from Starsem in 2001, and in June 2002 you were named CEO of Arianespace. Looking back on that short period, how would you characterize it and what in your opinion were your major achievements?    
 
Well for sure it has been a very busy time. For several years now Arianespace has been confronted with several problems, international co-operation, technical problems, and a shrinking market with increasing competition. Arianespace was a pioneer in the 1980s in terms of international co-operation when it united most of Europe's major aerospace companies in the task of creating a single launch vehicle within Europe. The rest of the world saw how successful this was and then we saw during the 1990s many joint ventures with eastern European companies, Asian companies and US companies, but Arianespace only took a minor role in this second wave.

I feel that since becoming CEO I have put Arianespace back at the heart of international co-operation, with Soyuz and with the Alliance between Boeing Launch Services, Mitsubishi Heavy Industries and Arianespace for mutual launch assurance.

On the technical side there was a great need for rationalization of the Ariane 5 family of launch vehicles. This year we will see Ariane 5 vehicles capable of launching 6.5 tonnes up to 10 tonnes using basically the same components except for the introduction of the Ariane 4 cryogenic engine into the upper stage for the higher performance launches. This rationalization will be a major element in ensuring the expected high reliability for an Ariane launch.

On the business side Arianespace was severely handicapped in the commercial market by having to cover very significant costs for the use of its launch site, much more than any of its competitors. The EGAS, European Guaranteed Access to Space will correct this problem and assure the commercial viability of Arianespace for the long term, despite the difficult market conditions we have recently seen.

  The year 2003 marked a milestone for Arianespace. It was 30 years ago that the Ariane program began its life at a meeting in Brussels on July 31, 1973 when leaders from 10 countries met with the objective of guaranteeing Europe independent access to space. Since then, Arianespace has helmed over 160 missions, with over 200 satellites placed in orbit. What do you regard as the high points for Arianespace this year?    
 
The launch of the last Ariane 4, marking a series of 74 launches without any failures during 6 years, was a highly emotional point and set us the standard for the future. And to finish the year fulfilling all of our obligations to our customers, even though not all are being launched on the nominal launcher, was another high point. We moved the Singtel-Optus C1 satellite to an Ariane 5 Generic from the Ariane 5 ECA, we established the Alliance with Boeing and Mitsubishi that will enable the timely launching of DirecTV7S and we moved Amos 2 to a Starsem Soyuz launch. Through imaginative and creative management we made sure our customers were launched. This was the best demonstration possible of our commitment to customer service.

  Arianespace has remained very confident about prospects in the next few years. You have stated: "In the next two to three years,
we will experience the calm after the storm." Could you elaborate?
   
 
Well I suppose the storm has been the white crest of the wave of expectations created by inflated projections for the satellite market. Some soothsayers were predicting 70 satellites per year. I never believed such predictions and we steadfastly continued with our plans to launch a minimum of 6 Ariane 5 per year. Last year we signed contracts to 8 satellites. That is a calming of the market and a return to reality.

  Arianespace predicts a market turnaround in the next few years, to come from Asia, spreading to America and then Europe.
The company already has a longstanding relationship with Japan. Also this year, Arianespace provided launch services to ISRO for INSAT 3E. Will you then be placing particular emphasis on reaching this market for the next few years at least?
   
 
The satellite business is global so it is sometimes difficult to analyse it in geographical terms. Where does Asia stop and Europe start? Do you include the Middle East in your definition of Asia? If I just talk of the region from South Asia to East Asia, then it includes the two most populous countries in the world that have their own space programs and it includes the world's second largest economy. So obviously a region as significant as this does require special attention. Since 1986 we have had an office in Tokyo and since 1996 we have had an office in Singapore, whereas for the Americas, North and South, we only have an office in Washington. So Arianespace has long been aware of the importance of Asia. We do not believe you can just suddenly place emphasis on Asia and get results, you have to take a long-term view and this is what we have done and will continue to do.

  You have consistently emphasized a forward-looking strategy and Arianespace's complete commitment to providing total customer satisfaction. What are the main elements of this strategy and what does this mean to the customer?    
 
We, at Arianespace, see our role as providing access to space. The European Governments recognise the strategic significance of this and it is why Arianespace was created and why it will continue to exist. We built our credibility and our reputation with the Ariane family of vehicles, but to fulfil our role we have gone beyond being a rocket vendor to become a supplier of launch services dedicated to our customers' satisfaction. This, at its most basic level, means providing the highest possible reliability with the launch vehicle. But we have expanded our efforts beyond our basic contractual obligation to ensure that, should the unthinkable happen, we are able to help our clients achieve their mission objective. This is why we have the Alliance between the three different vehicles Ariane 5, HII-A and Sea Launch that can each replace the other, should the customer wish it. The other area where we have been active for a very long time is in the area of launch guarantees.
This helps our customers obtain reasonably priced risk management for their projects, despite an insurance industry that seems to have difficulty managing space risks.

 
Copyright © 2003, APSCC, All rights reserved.