|
Quarterly Newsletter
PRESIDENT'S MESSAGE
| |
 |
| The
year of the monkey started with a flurry of activities in the
space industry. There were successes and projects in trouble:
NASA's Mars landing vehicle was successful but Britain's Beagle
2 may have been lost. The Japanese Aerospace Exploratory Agency
(JAXA) suffered satellite launch setbacks; and Loral S/C satellite
Telstar 14/Estrela Do Sul developed a solar array anomaly shortly
after launch. Both of those failures are still under investigation,
and pressure is mounting on programs due this year: Korea/Japan
satellite MBSat, APSTAR V of Hong Kong, and iPSTAR of Thaicom.
And following recent space successes, China announced plans
to send men to the Moon within ten years. |
|
|
In the US, News Corp. received approval from regulator, the FCC,
for its purchase of Hughes Electronics Corp. With this move, News
Corp gained full control of DirecTV, and Hughes Network Systems,
and now takes over as majority owner (81%) of PanAmsat. It remains
to be seen whether the DTH service providers will continue as two
companies, a satellite equipment manufacturer and a global satellite
operator, within the News Corp. portfolio.
This year the Asia-Pacific region will be a test ground
for Digital Multimedia Broadcasting services (DMB). Already successfully
implemented in the US, these services will now be offered via satellite
for the first time in Korea. Korea's SK Telecom, in partnership
with Japan's Mobile Broadcasting Corporation (MBCO), will be starting
up a pilot service after a dedicated satellite, MBSat-1, is launched
in early 2004. MBCO's new broadcasting system, authorized by the
Japanese government and registered with the ITU, proved its capabilities
and performance in successful field demonstrations in Tokyo. However,
Korean authorities have given no clear indication of plans to issue
license(s) for DMB services via satellite.
In light of these developments, APSCC is organizing
a Workshop on Digital Satellite Broadcasting and Digital Multimedia
Broadcasting. It will gather experts over two days- March 23-25-on
Jeju Island, Korea, a well-known resort drawing tourists from Korea
and Japan to its varied sights and good climate.
Eui K. Koh
President, APSCC
|
| |
A Personal
Broadcasting Revolution:
Digital Multimedia via Satellite |
|
|
| The summer of 2004 will witness
a dramatic change in consumer lifestyle with the introduction of high-quality
digital broadcasting services delivered by satellite. |
Developments in the fields of satellite and digital
technology and business have opened the door for revolutionary changes
in gaining access to information. SK Telecom, the largest Korean mobile
communications service provider, has moved one step closer- from traditional
analogue broadcasting services- to entering the digital mobile broadcasting
era, through another "broadcasting revolution": satellite
DMB (Digital Multimedia Broadcasting). To realize this revolution,
SK Telecom established TU Media Corp.
in December 2003. TU Media Corp. aims to bring the first-of-its-kind
multimedia broadcasting service to mobile users in Korea.
|
 |
| |
| The satellite DMB service transmits broadcasting
content via satellite in the 2.6GHz frequency band so that viewers
can watch them freely through their individual portable receiver or
vehicle equipment, even while in motion. The difference between the
satellite DMB service to be offered by TU Media Corp. and the satellite
DAB (Digital Audio Broadcasting) that many countries including the
USA are already using is that TU Media Corp. provides multimedia content,
including video. Unlike the existing audio-centered satellite DAB,
the TU Media Corp. satellite DMB service can transmit and receive
multimedia contents including video, audio and data. TU Media Corp.
will be using the system E for effective reception of multimedia contents.
Likewise, the satellite DMB service of TU Media Corp.
is the world's first mobile broadcasting platform, satisfying audience
demand for mobile broadcasting. It will provide a new concept in
broadcasting services: "my own broadcasting/mobile broadcasting".
In addition, whereas existing satellite broadcasting
services depend on direct reception from satellites, TU Media Corp.
will install large "gap fillers" to solve problems in
shaded areas. Accordingly, SK Telecom satellite DMB subscribers
can receive the benefits of high quality broadcasting services through
direct reception in most areas (in line of sight) and through gap
fillers for shaded areas and underground places such as subway stations.
|
| TU Media Corp. satellite DMB subscribers will
get a variety of services, such as around 11 video channels, around
28 audio and data channels. Subscribers can get unlimited access to
these services for just $11~13 per month.
The video channels to be offered include terrestrial
and Pay TV, covering a range of offerings such as news, sports,
music video, and drama. Audio channels include diverse genres of
music (K-pop, pop songs, classic, jazz, etc.) and several channels
of audio programming (traffic reports, weather information services
etc.).
|
Satellite DMB services can be accessed through a vehicle
receiver or personal mobile receiver, such as a mobile telephone combination,
PDA combination and "Exclusive Mobile". These kinds of receivers
are currently being developed, and will be released from the first
half of 2004.
|
4. Signal transmission technology |
| In the Mobile Broadcasting system, stable reception
of the broadcasting signal can be maintained even in a mobile environment
by using CDM (Code Division Multiplex) and interleave technology.
CDM technology is an effective signal transmission
technology for the mobile environment and offers the most efficient
utilization of frequency spectrum.
In the Mobile Broadcasting system, gap fillers
on the ground as well as a satellite in orbit enable service users
to receive broadcasting signals in locations where satellite signals
are shadowed by obstacles such as buildings. By using CDM technology,
the satellite signal and gap filler signals can be allocated to
the same frequency so that effective frequency utilization can be
achieved. A number of broadcasting signals are spread by their own
Walsh codes and a pseudo-random signal, and then multiplexed on
the same frequency and transmitted as a broadcasting signal. Broadcasting
signals transmitted from gap-fillers are reflected and refracted
in diverse directions by various objects such as buildings and relayed
to receivers. This type of reception environment is known as a
multipath environment.
|
CDM technology also has another feature
that makes it suitable for receiving a broadcasting signal in such
a multipath environment. The RAKE receiver is indispensable to achieving
stable reception of broadcasting signals in the multipath environment.
It offers the best reception quality by separating and recombining
the signal from various directions.
Interleave technology improves reception quality which tends
to be degraded by instantaneous discontinuity in a broadcasting signal.
This situation occurs when a broadcasting signal from a satellite
is temporarily interrupted by flyovers on highways, etc. Interleave
technology is used in the Mobile Broadcasting system to eliminate
this defect. Instantaneous discontinuity of the broadcasting signal
when the interruption occurs causes successive errors in the broadcasting
data. These errors can be dispersed and corrected so as to reduce
quality degradation by using interleave technology in conjunction
with error correction coding.
|
|
 |
5. Business Cooperation Structure |
| SK Telecom has an open principle for all capable
business entities within the value chain, put in place in order to
share business opportunities when SK Telecom invested in the new Satellite
DMB company, TU Media Corporation. This will enable us to build business
infrastructure as early as possible by way of resource accumulation.
At the same time, it will provide an early boost for this business.
As a broadcasting platform operator, TU Media
Corp. will establish and run a broadcasting center and gap filler
system, carry out marketing activities, and operate other areas
of the business. The new satellite DMB platform will give content
providers a new outlet for their offerings, and on the other hand
increase broadcasting consumers' access to this content.
|
 |
| Telecommunications business entities participating
in TU Media Corp., including SK Telecom, may cooperate on related
DMB infrastructure, such as operating the satellite by way of transmission
network. In other words: co-use of the transmission network and the
distribution network, and mutual provision of relating technology.
Handset makers and gap filler manufacturers may contribute to boosting
economy by providing machinery and equipment. In addition, due to
this new platform, existing terrestrial broadcasters, program providers,
and contents providers could enhance business opportunities through
this additional window.
Partnering with MBCo, the Japanese Satellite
DMB business operator, we can save on related costs by co-purchasing
a satellite, establish firm management infrastructure by means of
cross investment, and take advantage of IPR (intellectual property
rights) co-use.
|
6. TU Media Corporation |
| TU Media Corporation, an entity of Satellite
DMB business, was established on 3 December 2003 through SK Telecom's
sole investment of KRW 32.5 billion. On 29 December 2003, the first
capital increase of KRW 52.1 billion from 140 companies, including
Samsung Electronics, LG Electronics, SBS, etc. Thus, as of 28 Jan
2004, TU Media Corp. has a capital of KRW 84.6 billion.
Major shareholders include not only handset makers
(Samsung Electronics, LG Electronics), broadcasters (SBS, CJ Media),
and banks (Hana Bank, KTB), but also many entities important on
the value chain of the Satellite DMB business, such as equipment
manufacturers, telecommunication equipment makers, etc.
The second capital increase is scheduled for
February 2004, and will enable us to reach KRW 130 billion in capital,
which coincides with the planned amount. These investors are comprised
of more than ten companies such as MBCo, Pantech & Curitel,
and CJ, and handset makers, local terrestrial broadcasters, and
program providers.
|
 |
|
Kyung-Man
Yoon
Manager
Corporate Relations Strategy Team
TU Media Corp.
yunekm@nate.com
|
| |
|
| |
MBCO: a
true ubiquitous broadcasting system |
| S-Band Satellite Digital Multimedia
Broadcasting Services in Japan |
| Introduction |
| Mobile Broadcasting Corporation (MBCO) will
launch the world's first satellite digital multimedia broadcasting
(S-DMB) services in Japan from mid-2004. The new S-band multimedia
service that will be offered by MBCO is a true ubiquitous broadcasting
system. And, being a joint project between Japan and Korea, this new
S-DMB service will open a promising era in Asia. The S-band GEO satellite
is co-owned by MBCO and SK Telecom of Korea; and TU Media Co. plans
to launch their S-DMB service in Korea at the same time as the MBCO
service in Japan.
This brand-new mobile multimedia broadcasting
service is expected to be a large, growing market in broadcasting
both in Japan and Korea. The most significant characteristics of
the system are as follows:
- Mobile users, whether on cars or trains, or in the home, office
or outdoors can enjoy nationwide multimedia broadcasting services
offering up to 10 channels of TV and data programs, and up to 60
channels of audio programs using a small omni-directional receiving
antenna.
- A high Effective Isotropic Radiated Power (EIRP) GEO satellite
and ground repeater system, the so called "gap fillers,"
will enable seamless reception even in shaded areas, such as in
urban areas where the satellite signal would be blocked by tall
buildings.
|
| |
| |
| Overview of the Mobile Broadcasting System
|
| As shown in Figure 1, this system consists of
a feeder-link broadcasting center, a broadcasting satellite, terrestrial
gap fillers and various types of receivers. Broadcasting signals are
transmitted from the broadcasting center to the satellite at 14GHz.
A high EIRP GEO satellite and ground repeater system, or "gap
fillers", will ensure seamless reception even in areas that are
shaded by buildings or other obstructions.
The feeder-link signal is converted to 2.6425GHz on
the satellite and emitted to Japan with 67dBW of EIRP. Subscribers
can receive the satellite broadcasting signal using portable receivers
equipped with small and low directivity antennas. To generate enough
EIRP for mobile reception, the satellite is equipped with a large
unfurlable transmit antenna and high?power transponders. Gap fillers
are used to mitigate the blockage by
re-transmitting the same S-band signal as the satellite down link
to cover areas where the satellite down link signal would be blocked
by obstacles.
In the Mobile Broadcasting system, Code Division
Multiplex (CDM) technology is employed for modulation, interleaving
to minimize interruption and utilizes error correction systems,
like Convolution Coding and RS Coding.
|
 |
| |
Figure1. System Configuration |
| |
The Satellite and Launch Vehicle
The S-band satellite is a three-axis attitude stabilized GEO satellite
designed and manufactured by Space Systems/Loral (SS/L). The satellite
bus is the FS-1300 and carries a large unfurlable 12m dish antenna
for S-band mission. Figure 2 shows the on-orbit configuration of the
satellite. The orbital slot is 144E and an Atlas-IIIA manufactured
by Lockheed Martin Commercial Space Systems (LMCSS) will be used to
launch the satellite.
Gap Fillers (GF)
Various types of GF have been developed and equipped so as to effectively
cover places where the satellite signal would not be available due
to blockage by tall buildings etc., mainly in metropolitan areas.
Field verification and demonstration tests have been conducted successfully
and commercial GF deployment followed by QoS area check has already
started.
The Broadcasting Center
Construction was completed in mid-2003 on the broadcasting center,
located in Tokyo. The 7.6m diameter main antenna for transmitting
and receiving Ku-band has been installed at the top of the building.
Figure 3 shows the broadcasting center.
|
 |
| |
Figure 2. Satellite On-Orbit Configuration |
| Figure 3A. Oimachi Broadcasting Center |
Figure 3B. Broadcasting Center, Operations Room |
| |
| Mobile Broadcasting Receiver |
The terminal acting as the mobile broadcasting receiver
can be largely classified as personal portable terminal or vehicle
mountable terminal (in cars, for example). Personal portable terminals
can be further classified as portable TV, PDA, radio, or mobile telephone.
Terminals that can be mounted in a car can be further classified as
external connection for the existing car navigation system, in a navigation
unit that can be tuned to the car's navigation system, a built-in
radio type or a retrofitted stereo that can be fitted to the existing
car stereo system. Apart from these, there are household or interior
immovable terminals, such as the PCMCIA card that can be inserted
in a PC card slot. In addition, there will be small units that can
be used in ships and boats.
|
 |
| |
Figure-4 Various Types of Mobile
Broadcasting Receiver |
| Prototype receivers using a second-generation
LSI chip set, which is equivalent to the commercial one, have been
developed. Figure 4 shows a range of commercial receivers now under
planning and/or development by manufacturers. |
| |
| Services and Programs |
This new broadcasting service will offer mobile
users an all-inclusive program providing various kinds of information,
entertainment and data. A wide range of Video Channels will be available,
including 24-hour general news, business news, sports, music video,
horse racing, kids' TV and other offerings. Audio programs covering
the spectrum of musical styles and genres, from pop to classical,
to a variety of other programs such as talk radio, local and international
radio, traffic information services, English-language broadcasts and
more will be featured.
A Data Service will also be available through the new digital multimedia
technology. This service in particular is highly anticipated as a
disaster prevention service. In terms of the capability to provide
personal service, MBCO will be able to reach individual terminals
directly, at any time and in any place.
|
| |
| Summary |
Our society is on the point of transformation, as evidenced
by the globalization spurred by the spread of the Internet, changes
in the social environment and the diversification of individual values
and lifestyles. To meet the requirements of a changing environment,
Mobile Broadcasting Corporation has been working to bring a new broadcasting
service to the mobile user, one with a wide variety of program content,
even when they are moving at high speeds. Right now, the only existing
broadcasting services for mobile users are provided by AM/FM radio,
but the areas where these services are offered are limited. BS/CS
broadcasting can provide rich content to subscribers nationwide but
it requires a parabolic antenna as a fixed (to Home) service. By contrast,
MBCO's service provides multi-channel services to personal and mobile
users in the form of "with me" services. In addition, as
manifest by the spread of wireless Internet access points and the
popularization of web-oriented mobile phones, there are emerging needs
for providing travelers with content-enriched information and entertainment
services. S-Band Satellite Mobile Broadcasting Services will be able
to satisfy all of these needs.
|
 |
|
Yoshitake
Yamaguchi, Ph.D.
Acting General Manager
Business Promotion Department
Mobile Broadcasting Corporation
yama@mbco.co.jp
|
| |
|
| |
Multimedia
Delivery using Satellite Digital Radio |
| Satellite Digital Sound Broadcasting (S-DSB)
has been very successful in delivering high quality audio entertainment
and information services. Now, the capability to use S-DSB to deliver
affordable narrow-band multimedia services is finding many applications
including datacasting, webcasting, distance education and closed user
groups. Hence, the focus of this paper will be on the use of S-DSB
for multimedia services, rather than for audio entertainment and information
services.
The capabilities and benefits of S-DSB for delivering
affordable multimedia applications in Asia-Pacific will be illustrated
by discussing the applications and capabilities of the WorldSpace
digital satellite sound broadcast system including:
|
 |
|
Wide area coverage to areas
with poor or expensive telecommunication infrastructure |
 |
|
Data rates from 16 to 128 Kb/s |
 |
|
Different data file formats |
 |
|
Time sharing of satellite channel |
 |
|
High data security |
 |
|
Range of low cost conventional
and PC card receivers |
 |
|
Technology approved by ITU
as a worldwide standard |
| |
| The benefits of S-DSB for the Asia-Pacific, and the
characteristics and coverage of the WorldSpace system have been described
in a previous Newsletter [1], and also in other articles [2,3]. |
| |
| 2. Satellite Delivery Of Multimedia Services |
| The digital format of the DSB system, in addition
to the carriage of digital audio programmes, also provides for the
carriage of Programme Associated Data (PAD) and non-Programme Associated
Data (N-PAD). The PAD capability is for the purpose of displaying
on a small LCD on the receiver short texts containing information
on the performance (music title, performer etc). The N-PAD capability
can be utilised to deliver files of data for a range of innovative
data and multimedia services.
In the WorldSpace system receivers have a data
output port for the N-PAD data which can be connected to a Personal
Computer (PC) through an adapter to transfer data files to the PC,
as shown in Figure 1. With the volume production from a range of
manufacturers the retail prices have decreased significantly, with
low-cost models now available at a retail price of under USD 100.
Prices are expected to continue to decrease significantly, making
them widely affordable in the Asia-Pacific. Other low-cost receivers
are available that provide a direct USB connection to a PC, as shown
in Figure 2.
|
 |
|
 |
| Figure 1. Data transfer connection
from satellite receiver to PC universal serial port |
|
Figure 2. Example data receiver with direct USB
connection |
| The data files can contain text, still and compressed
moving images, and MP3, and HTML data. In the WorldSpace system data
can be broadcast at rates from 16 kbps up to 128 kbps, in steps of
16 kbps, i.e. up to 50 Mbytes of data can be downloaded in an hour.
The encryption capability enables selective addressing of receivers.
Only authorized receivers can capture the data.
To subscribe to the multimedia service the customer
selects and pays for the services required and is provided with
software to install on the PC. One part of the software manages
the reception and storage of the data files from the receiver on
the hard disk drive of the PC. It also includes an electronic Programme
Guide, which is used to select the programmes required. The other
part of the software is used to view the files on the PC display,
similar to using a web browser.
|
| The simple system architecture of the WorldSpace multimedia
system is shown in figure 3. The main difference with the audio-only
delivery system is the data interface and scheduler. Not shown is
the system that monitors all files downlinked from the satellite to
ensure that all files are transmitted correctly. |
| |
Figure 3. System Architecture for
satellite DSB delivery of Multimedia data files to PC |
A new service has been developed for datacasting using
a multicast IP distribution infrastructure for one-way broadcast-oriented
applications based on file transmission and stream transmission. Large
data volume users can lease a dedicated data channel. A lower cost
alternative for small data volume users is to time-share a data channel
with other users. The main features of this service are:
|
 |
|
on-demand file transmission services for
closed user groups. The business entity uploads its file(s) |
| |
over the Internet, defines the authorized
recipients as well as the file transmission characteristics, and the
file(s) are then transmitted according to the file provider requirements.
Only the authorized recipients will receive the file.
|
 |
|
stream services : the same
infrastructure can be used to deliver encrypted stream services. A
stream |
| |
can be an audio stream, a live slide show
stream, a financial stream, a news wire etc.
|
 |
|
combined file transmission and stream services
: a single data-only Broadcast Channel
is used to |
| |
combine simultaneously file transmission
services and stream services. The bandwidth is shared dynamically
between the processes running in parallel. Example: if a stream does
not send data (ex: markets closed), the bandwidth is made available
to other processes. This clearly optimizes the use of the satellite
bandwidth. |
| |
| 3. Satellite DSB Multimedia Applications |
| The capability to use a low cost wide area coverage
satellite DSB system to deliver data files allows a user to download
a wide variety of information services. Such a service will be a boon,
particularly in remote and rural areas and other areas that are yet
to be covered by a reliable and affordable Internet service. Where
Internet is available S-DSB becomes a powerful supplement.
Multimedia content providers can develop content to
reach new large audiences who want entertainment and infotainment,
and also for Government and Aid Agencies for rapid and economical
information dissemination [4,6,7]. The Government information could
include distance education and information to support agriculture,
environment, health, disaster warning and social welfare projects
to remote areas, to bring information affluence to developing countries.
The datacasting capabilities can be used for secure
and specialised business applications at 128 kb/s, like delivering
news and advertising to stores, branch offices, public transport
buses, shopping centres, and weather and emergency warnings to vehicles
on the land, sea and air. Datacasting offers a reliable method for
businesses and organisations to transfer large quantities of data
quickly and economically.
Effective and affordable distance education can be
delivered using the multimedia/datacasting capabilities. With this
service, lectures and accompanying PowerPoint presentations can
be broadcast directly to a remote Campus, or to an individual student's
Personal Computer.
Some applications for S-DSB are described below,
and section 4 provides some example case studies of particular applications
using the WorldSpace S-DSB system.
|
| |
| 3.1 Education and Training |
| WorldSpace has developed a bouquet of schemes acronymed
ADVICE standing for "Auxiliary Data and Voice Integrated Channel
for Education" [5]. The ADVICE application provides the following
services: |
| With crystal clear sound and no fading effects,
the digital audio medium is an attractive and powerful supplement
to the printed courseware in the distance education system. Audio
lectures can be delivered on different courses/subjects offered by
a distance education institute. These lectures can be heard at all
locations in the large footprint of a DSB satellite.
The student can be an individual listening in the
convenience of his home, or a group of students listening in the
convenience of a classroom or a listening centre. The receivers
allow the audio line-out to be connected to ampli-speakers for larger
audiences without affecting the quality of the audio.
The audio bandwidth required for this application
could be as small as 16 Kbps. This combined with the low audio production
cost makes this mode of distance education very cost effective.
|
| |
| 3.1.2 Datacasting |
| Educational content specifically developed for
the lesson are delivered via satellite to the learning centers in
advance. The rate of download can be any multiple of 16 kbps up to
a speed of 128 kbps. With 128 kbps speed, as much as 50 Mbytes of
data can be downloaded in an hour simultaneously to multiple locations.
For an off-line file transfer the bit rate of download is not as important
as the reliability and availability of the link that is guaranteed
in the WorldSpace service.
The quality of service is independent of the
location of the receiver and there is no dependence on terrestrial
connectivity i.e. data can be downloaded even to those locations
where either telecom and Internet infrastructure is poor, costly,
or non-existent.
|
| This is similar to Datacasting except that the
contents are derived from an existing website. The service Provider
decides on the list of websites to provide supplementary and reference
information and also to limit the browsing of undesirable web sites.
The selected websites represent a broad spectrum of information, education,
medical, health, financial and entertainment services catering to
different cross sections of users.
In the school environment, the chosen web sites could
be those offering curriculum similar to that offered in premier
institutions. In higher level learning environments the websites
could correspond to research papers and journals of relevance. There
are tremendous savings in recurring costs as this scheme dispenses
with the need for telephone lines, ISPs and repetitive human efforts
to download.
In parts of Asia and Africa the slow download
rates coupled with the toll-rates for dial up prohibits the access
to the Internet with all its information content. Webcasting provides
a solution by pushing byte-intensive contents directly to the PC.
|
| |
| 3.1.4 Questions & Answers |
| This scheme is designed to allow the students to ask
questions of the resource personnel and requires access to the public
telecommunications network. The questions are raised by phone calls,
which are handled by a telephone hybrid in the studio. The questions
as well as answers provided by the lecturer or other resource personnel
are carried synchronously for broadcasting and can be heard simultaneously
at all receive locations thereby providing a virtual class room environment.
|
| The major innovation in the ADVICE bouquet of services
is CLASS ("Combined Live Audio and Slide Show"). In this
mode, instructor-led live lectures and accompanying PowerPoint presentations
can be broadcast directly to the students' PCs at a scheduled time.
This way a virtual classroom is created for the students, who get
to hear the best teachers, follow slide presentations, and experience
real-time updates as a teacher delivers a lecture. Special software
and control signal schemes, which fully exploit the WorldSpace signal
format and communication system architecture, have been developed
for CLASS. |
| |
| 3.2 Closed User Groups |
| The datacasting service of WorldSpace enables
provision of niche data services to closed user groups or specific
interest groups. The service can cater to the requirements of government
and private industry.
For Governments, the capability to affordably disseminate government
information such as agricultural, health, taxation and electoral
information to urban and rural populations can make a remarkable
change in the quality of data dissemination, with accurate and reliable
data being available simultaneously to all locations without the
need to go through hierarchical chains. Also, the capability to
deliver reliable meteorological and geographical (GIS) data (weather,
fire, flood, cyclone etc) data is a significant benefit, especially
for agrarian economies.
Another application is training of rural development
functionaries such as those in agriculture extension, women and
child development, health, and poverty alleviation programmes, to
achieve better implementation of rural development programmes.
For large businesses, such as banks and retail
stores, product and training information can be delivered to branch
offices and stores anywhere in the large DSB satellite coverage
area. For smaller businesses and professionals, such as doctors,
lawyers, chartered accountants and stockbrokers, the benefit is
getting timely, specific and high value data at their doorstep.
|
| WorldSpace has successfully launched several pilot
studies and multimedia projects. The following case studies provide
some examples. |
| |
| 4.1 Distance Education |
| In the Indian state of Karnataka in May 2001,
an orientation course for preparing students for entrance tests to
professional colleges was delivered throughout the State, using digital
audio mode.
The course ran for two weeks using audio lectures
prepared by renowned lecturers in mathematics, physics, chemistry
and biology. A very active, live question and answer session was
also conducted towards the end of the Course.
The Kenyan Institute of Education (KIE) conducted
a pilot distance education project in 170 schools, and followed
it up by an extensive survey (covering more than 1500 students)
and analysis of the efficacy of this approach. KIE found the system
was easy to install, is highly scalable, and is financially sustainable
using a subscription model.
UNESCO in November 2001, in collaboration with
the Indian Indira Gandhi National Open University (IGNOU), conducted
a Pilot Project to demonstrate the feasibility of using the S-DSB
technology for distance education. The study covered five receive
locations in urban and rural areas in different States in India,
with over 300 participants. It used the audio and data capabilities
for broadcasting audio lectures supported by multimedia courseware
downloads.
|
The Sada Sharada Medical Research and Communications
(SSMRC) based in Bangalore, India, conducted a programme called 'TONIC
D' (The ON-air Information Channel for Doctors). Through this service,
doctors anywhere in India were able to listen to live audio discussions
combined with a slide show on various medical topics, thus simulating
a 'virtual classroom' led by medical experts. These discussions were
supplemented with multimedia support material transmitted directly
to a doctor's PC, without using a telephone line or Internet access.
TONIC- D brought to the forefront the latest information and discussions
on emerging medical trends in the fields of Cardiology, Oncology,
Neurology, Nephrology, Urology, Diabetes and several other similar
topics by eminent doctors.
|
| |
| 4.3 Science Promotion |
| Vigyan Prasar (VP) is an autonomous society under the
Department of Science and Technology, Government of India. One of
the main mandates of VP is to promote and popularize science in India,
especially amongst school children. It has over 5000 scientific clubs
spread across India. VP broadcasts science promotion programmes daily
via S-DSB in two slots of half-an hour each. The broadcasts included
108 episodes of Manav ka Vikas (Evolution of Man) prepared by VP in
English and Hindi. The content also includes topics on astronomy and
space. The daily broadcasts include latest happenings in science to
keep the school children up to date on advances in science. |
In Africa, the Africa Learning Channel (ALC)
was started in 1999 as a community radio channel by using a
S-DSB channel to network several community AM and FM radio stations.
Currently the ALC channel is being run by First Voice International,
a non-profit organization headquartered in Washington, DC. At the
beginning of 2002, the ALC reached approximately 6 million people
in 50 countries through a network of 80 community radio stations that
download ALC programs for rebroadcast on AM/FM.
This strategy is a direct result of First Voice's
policy of "one receiver reaching many ears," which involves
placement of satellite radio receivers in central locations such
as community radio stations, ensuring that the largest number of
people can hear the information. The programs are translated by
local broadcasters into at least 10 major local languages including
Lingala, Arabic, Madi, Peuhl, Swahili, and Bambara. The objective
of this initiative is to build the capacity of community radio stations
throughout Africa by providing them with reliable access to information
that is relevant and of practical use to the communities they serve.
For many community broadcasters, the radio receiver is their only
means of accessing news and information from outside their immediate
vicinity.
In Nepal Equal Access a non-government- organization,
with funding from UNDP, is using S-DSB to broadcast daily 4 hours
of audio programmes to 400 receivers located in different rural
communities in Nepal. The content has focus on HIV/AIDS Prevention,
Women and Girls Empowerment, Childcare, Water and Sanitation, Nutrition,
Sustainable livelihoods and Micro-enterprise. A coalition of NGOs,
government agencies, community leaders and people living with AIDS
are producing culturally appropriate and entertaining content in
a variety of formats including soap operas, facts of the day, interviews
and music/song - produced in local languages.
|
| |
| 5. Conclusion |
| This paper has shown, through the example of the WorldSpace
system and several case studies, that multimedia delivery by satellite
DSB technology has many applications and benefits, particularly for
the Asia-Pacific, in addition to high quality audio entertainment
and information services. |
| [1] |
|
Davey L, "Benefits of Satellite Digital
Radio for the Asia-Pacific", APSCC Newsletter January 2003 |
| [2] |
|
Campanella J, Davey L, Prins H, "WorldSpace
DAB-System Status and Technology Update", ABU |
| |
|
Technical Review Nov-Dec 1998 |
| [3] |
|
D. Venugopal, "WorldSpace Satellite
Digital Sound Broadcasting system", ABU Symposium on Digital
|
| |
|
Radio Broadcasting, New Delhi, November
2003 |
| [4] |
|
S. Rangarajan, J.Soumagne, and Mourad Samir,
" Reaching the Unreached Worldwide using |
| |
|
WorldSpace Radio", Paper presented
at the UNESCO Global Forum, Karlsruhe, February 2002. |
| [5] |
|
S. Rangarajan and D. Venugopal, "Evolution
of ADVICE, Auxiliary Data and Voice Integrated Channel for |
| |
|
Education: The Indian field trials",
UNESCO Global Forum, Karlsruhe, February 2002. |
| [6] |
|
D. Venugopal, "A Global Audio and Multimedia
Delivery System" Broadcast Engineering Society (BES) of |
| |
|
India International Conference on Terrestrial
and Satellite Broadcasting (BES EXPO 2003), New Delhi, |
| |
|
India, February 2003 |
| [7] |
|
MG Chandrasekhar, et al, "An Emerging
ITC Infrastructure For Educational Services - The WorldSpace |
| |
|
System: Use For Science and Space Education
Promotion", 54 IAF Congress, Bremen, West Germany, |
| |
|
October 2003 |
| |
The Active
Phased Array Antenna:
a Solution for Mobile Multimedia Services via Satellite
|
|
|
| |
The decade that began in 2000 is expected
to be an era of advanced mobile communications. Mobile DBS and satellite
Internet access services are expected to be new forms. In the implementation
of mobile satellite communications one of the most important technologies
is the vehicle antenna. Vehicle antenna refers to an antenna system
that is mounted on a mobile unit for satellite communications. Conventionally,
a fixed earth station that has a fixed dish antenna is used for DBS
and VSAT services. However, antenna systems specially designed for
cars, trains, ships and airplanes are needed to receive and transmit
signals to communicate via satellites on customer demand.
|
| |
 |
| |
Antennas with rather high gain are necessary to
transmit and receive signals via satellite. However conventional types
of antenna cannot be applied to moving vehicles mainly because of
restrictions on dimensions, aerodynamics and tracking speed. These
problems can be solved with the help of several types of flat antennas,
installed on a vehicle roof in the case of reception only.
One such antenna is a flat antenna having a wide beam in elevation
with mechanical tracking in azimuth plane. In elevation plane tracking
is not required, since the beam in this plane is in the form of a
fan with a small and limited receiving range. However, if it is necessary
to increase the gain and the elevation sector simultaneously, there
will be limitations on satisfying both of them. The greatest difficulty
seems to arise in the case of two-way communications via satellite
on the move.
Active phased array antennas with electronic beam
steering can be considered for mobile applications to solve those
problems. These technologies have been around for decades, used
by radio astronomers and the military since the 1950s. Active phased
array antennas are divided into two categories: electronically steerable
arrays in one, or two dimensions. The two-dimensional array antenna
requires many active elements for their full scan area in the tracking
range. This antenna requires a large number of phase shifters to
scan every azimuth direction and limited elevation angles on a moving
vehicle. Many of the uses of this technology may be found in the
military, such as Aegis-class warships fitted with massive, $1 billion
PAVE PAWs radar using phased array technology.
One attractive modification in this conventional
phased array antenna will be introduced in this article. We will
call this a hybrid tracking antenna that has a one-dimensional electronic
beam scanning function in elevation direction and mechanical tracking
function in azimuth direction. This antenna's objective is to create
an array that can communicate signals to and from satellites with
as few active components as possible in order to provide a low cost
commercial product.
|
 |
| |
Broadcasting/Communications Satellite
Antenna |
For the one-dimensional electronic beam scanning only
in elevation direction, the pattern of each element has an inclined
pencil beam in azimuth direction. In this case the number of active
phase control elements is lower than the conventional type. This is
a very desirable property because there would be fewer elements. The
number of elements of the hybrid tracking antenna would be about a
hundred times less than that of the full two-dimensional array antenna.
If a lot of fast beam scanning is not required, the proposed hybrid
tracking antenna would be cheap, and the preferred option for mobile
satellite communications on vehicles.
|
 |
| In a hybrid tracking antenna, for the inclined
pencil beam, it is possible to incline the sub-array elements physically
to the desired direction of the antenna beam and to point them to
the satellite. This arrangement makes it possible to use radiating
elements with higher directivity and to greatly reduce their number
and, at the same time, to reduce the number of active elements.
From a commercial point of view, an antenna featuring
mechanical turning in azimuth direction, and electronic beam scanning
in elevation direction, is technically competitive. The combination
of mechanical and electronic scanning is the key requirement for
creating these advantages.
In mobile terminal antennas for satellite communications,
it is important to synthesize the antenna beam pattern with a low
side lobe level. It is the reason to protect interferences from
other geostationary satellites. For example, international bodies
such as ITU (International Telecommunication Union) strictly regulates
the maximum permissible level of off-axis EIRP density from terminals.
The position perturbation technique of array elements, one of techniques,
is able to provide a reduced side lobe level of antenna beam pattern.
This is based on genetic algorithm. It is well known that the search
technique, the genetic algorithm, is a parallel, robust, and probabilistic
search technique that is simple and easily implemented without gradient
calculation, compared to the conventional gradient-based search
procedure. Most important of all, the genetic algorithm also provides
a mechanism for global search that is not easily trapped in local
optima. From this technique, the characteristics of the optimized
array beam pattern are investigated according to the number of array
elements. These are helpful to design the practical array antenna,
considering the antenna size, beam width, side lobe level and so
on.
In particular, an antenna system prototype is
presented here. The antenna is a hybrid phased array antenna with
stair-planar configuration, which is designed to act as a mobile
terminal antenna for satellite communications. This is designed
with the position perturbation technique of array elements to meet
strict ITU regulations.
|
 |
The figure shows the fabricated stair-planar phased
array antenna system that is designed for satellite communication
in Ku-band on a moving vehicle. Each array element is connected to
an active channel module, including amplifier, phase shifter, isolator
and filter. The integrated array elements are irregularly arranged
on the circular plate. The basic parameters of the array antenna are
as follows: the transmit frequency is 14.25GHz and the reception frequency
is 12.5GHz at the center of their bands. This antenna is designed
to additionally receive DBS (Digital Broadcasting Satellite) signals.
This would be very convenient for those users who want to simultaneously
watch TV and enjoy Internet access while they are in motion. The array
antenna has 14 sub-arrays in a row while the number of sub-arrays
is 24 in total including column sub-arrays. These sub-arrays consists
of numbers of micro-strip patches. All the sub-arrays are positioned
in a structure resembling an inclined stair. These basic parameters
are set by some specific requirements under development.
This hybrid tracking antenna has two beams for tracking satellite.
One of them is for tracking a target satellite and the other is for
receiving and transmitting communication signals to and from the captured
satellite at the same time. This two-beam system is very effective
for the active phased array antenna because it allows increased tracking
accuracy while retaining the antenna's higher gain and simple structure.
The hybrid tracking antenna for mobile satellite communications
can be attached to almost any kind of vehicle, such as buses, cars,
trains or airplanes, and also receives DBS signals with exceptional
clarity. It features:
. Restricted two-dimensional phased array beam control
available for high-speed motion.
. High gain and wide-angle radio wave scan capability by its two-beam
synthesis for high quality reception and transmission.
. Very effective antenna structure with a minimized number of active
phase control elements
The hybrid tracking antenna system for communications
consists of several key parts, such as active channel blocks with
radiators, high power amplifier modules, up and down converters,
one satellite tracking module including antenna control processing
functions, and as well as its mechanical structure.
. Radiator and active channel blocks for radio-wave
propagation with two-beam forming and steering
. Up and down converters to interface terminal modem
. Satellite tracking module for processing to track its target satellite
. Mechanical structures, like the antenna frame and motor driving
parts, as well as radome
The antenna can be installed on any place visible
to the satellite. The terminal and power supplying parts are installed
inside the vehicle.
The hybrid tracking antenna prototype is designed
to steer its beam pattern electronically within ¡¾10¡Æ wide in the
beam peak. The dynamic property of azimuth control in the system
is also more important than in other systems' parameters. However,
it is not more critical than in the mechanical only antenna. More
accurate tracking performance is performed by its electronically
steering beam pattern synthesis.
During prototype antenna tests on cars, the antenna's
performance in terms of tracking and DBS reception on the highway
with car rotation to over 45 degrees/second, proved to very stable
and highly satisfactory even when in downtown areas, provided that
there was no blockage by buildings etc. There was no loss of satellite
reception and no serious distortion of satellite signals immediately
after passing through very small areas blocked from receiving satellite
signals.
This hybrid tracking antenna is predicted to
be one of the answers for providing exceptionally clean and clear
satellite communications on cars, trains, ships, airplanes and other
vehicles. Mobile DBS and satellite Internet access in your vehicle
will become a reality through the adoption of this type of active
phased array antenna technology.
|
 |
|
Dr. Soon
Ik Jeon
Team Leader, Antenna Technology Research Team,
Advanced Radio Technology Research Department of Radio & Broadcasting
Lab.
ETRI (Electronics and Telecommunication Research Institute), Korea
sijeon@etri.re.kr
|
| |
Conditional
Access for Pay-Media Services |
|
|
| |
| 1. Basics of Conditional Access |
A pay-media service operator (SO) earns revenue
by using an auditable means of ensuring that payment is received in
return for the consumption of content rights. The technical system
that enables this process to take place is called a conditional access
(CA) system, i.e., access to certain programming is made conditional
upon payment for the consumed content.
The reasons for implementing a CA system could include the following:
|
| |
 |
|
To enforce payment, by the end-user, for
consumed broadcasting programs or program services; |
 |
|
To restrict access to the programming to
a particular geographical area, because of program rights |
| |
|
considerations; |
 |
|
To facilitate parental control, i.e., to
restrict access to certain categories of programming. |
A secure cipher is used to scramble the video/audio of the broadcast
signal. Only client devices belonging to persons who have valid entitlement
to view the signal are allowed to descramble it and display the content
on a TV attached to the video/audio outputs of the receiving units. |
| |
| 2. Essential Components of a CA System |
| A typical CA system consists of three components: |
| |
 |
|
Signal scrambling; |
 |
|
The encryption of the electronic
"keys" required by the end-user terminal; and |
 |
|
The Subscriber Management System
(SMS) that ensures that viewers entitled to view the scrambled |
| |
|
programs are enabled to do
so. And to generate invoices automatically. |
| |
| The diagram below shows these key components of a CA
system within a conceptual broadcasting chain. |
| |
| 2.1 Scrambling & Descrambling |
The scrambler unit contains a strong encryption
algorithm that is used to encrypt the payload of transport stream
packets containing video, audio and data content. The use of a strong
cipher reduces the likelihood of an illegal ("pirate") attack.
The encryption algorithm is "primed" or "seeded"
by a key or control word (CW) generated by the encryption system.
Transport stream (TS) packets whose payloads have been encrypted have
their packet headers modified to indicate the scrambled status. A
new CW is generated at a regular interval known as the crypto-period.
This is typically set at 10 seconds.
The CWs are themselves encrypted using secret keys and inserted into
TS packets and injected into the multiplex. The scrambled TS is then
transmitted across the network to the end-user's receiving unit
(e.g. a Set-top box)
The receiving unit uses the secret keys stored on the smart card to
decrypt the CWs. The CWs are then used to decrypt the payloads of
scrambled TS packets. The descrambled TS is now 'in the clear,' and
contains the original program content. The end-user is now able to
view the content.
The Digital Video Broadcasting (DVB) organization, a consortium based
in Europe, has developed a standardized Common Scrambling Algorithm
(CSA) for the scrambling and descrambling of the content. It has become
the de facto scrambling algorithm that is used in most current digital
broadcasting CA systems around the world. The Common Scrambling Algorithm
is also used in the ATSC specifications for conditional access.
|
| 2.2 Encryption & Decryption
of Control Words & Entitlements |
The CA system at the head-end of the broadcasting operation
generates the control word for the scrambler and also generates and
encrypts special CA messages, the Entitlement Control Messages (ECMs)
and Entitlement Management Messages (EMMs). These CA messages are
used in conjunction with the entitlements stored on the smart card
in the STB, to recover the control word for descrambling the TS.
After a control word has been used (during its crypto-period) to scramble
the TS, the CW is in turn encrypted with a secret key and inserted
into the payload of a TS packet as an ECM. The client device uses
the secret keys stored on its smart card to decrypt the ECM and recover
the CW. The recovered CW is then used to descramble the TS.
The CA sub-system in the client device will decrypt the ECM only when
authorized to do so. That authority is sent to the client device in
the form of an EMM, and is stored on the smart card. EMMs therefore
convey information related to the status of the subscription. This
layered approach is fundamental to the operation of all proprietary
CA systems in use today.
|
| 2.3 Subscriber Access System |
| The Subscriber Access System (SAS) stores information
in its database that is related to the smart card (serial number,
unique identifier, entitlements) and other house-keeping information.
The smart card management system provides the SAS with information
on smart cards that have been processed for use in the pay-broadcasting
operation. |
| |
| 2.4 Subscriber Management System |
The Subscriber Management System (SMS) contains a complete
database of all the subscribers in the pay-broadcasting network. It
is capable of performing accounting operations on this data as well
as issuing commands to the CA system to enable or disable subscribers
for products. It is also responsible for requesting the return path
manager, in an interactive system, to collect each subscriber's IPPV
information.
The smart card's serial number must be registered on the SAS before
it is possible to enable that smart card via the SMS. The SMS does
not need any other information from the smart card, other than its
serial number, for normal pay-media operations.
|
| 3 Revenue Protection through Piracy Risk
Management |
| 3.1 The Pay-Media Pirate's Business
Model |
The pay-media pirate is obviously in it for the
money. Service operators with attractive, high-value content are particularly
susceptible to hacking attempts. It is estimated that in the U.S.
alone there are some 500,000 pirates and hackers at work.
The diagram below illustrates the phases of piracy. Initially, the
level of piracy is contained by instituting counter-measures against
each hack that the pirate uses.
|
 |
However, over time, the smart card becomes so
compromised that further counter-measures are ineffective. The level
of piracy then rises to the point where it becomes commercially viable
for the pirate to sell the pirated smart cards and offer services
such as hack updates to defeat the counter-measures.
At some point, the level of piracy becomes so high that it becomes
necessary to do a smart card swap-out in order to stem revenue loss.
The aim of the operator is to maximize the time between initial smart
card deployment and swap-out. The following diagram illustrates three
time periods:
|
 |
|
Pc - the period when the card
is unbroken, i.e., there is no breach known; |
 |
|
Pm - the period where the card
is broken, but the technology is difficult and inconvenient to use
and is |
| |
|
limited to a small community
of enthusiasts; |
 |
|
Po - the period where the card
is broken and the hack has become widespread and easy to use. The
|
| |
|
hack becomes a consumer item. |
It is the Po period that has the impact on the operators
business.
The objective of the smart card swap program is to ensure that the
duration between swaps is less than the Pc and Pm periods. |
| |
| 3.2 How Much Can Piracy Hurt the
Bottom Line? |
The Cable and Satellite Broadcasting Association
of Asia (CASBAA) and CLSA Asia Pacific Markets (CLSA), and predicts
US$874 million in net revenues lost in 2003. The aggregated (or gross
revenue) losses across all sectors of the Asia Pacific pay-TV industry,
from platform operators to independent suppliers of programming, are
estimated to total US$1.29 billion for 2003. The cost of piracy is
currently increasing at a CAGR in excess of 10%. (Source: CASBAA).
As one of the results the pay-media operator will have less budget
to buy the rights for blockbusters.
The incurred losses and additional costs of fighting piracy will eventually
be recovered by increasing the subscription costs. Thus it is the
subscriber who pays for the consequences of piracy in the end.
|
| 3.3 What the CA Vendor Can Do |
Although the CA vendor may have the best security technology
available, it is statistically impossible to guarantee that the technology
cannot be hacked by pirates. The CA vendor's policy with regard to
piracy of its CA systems should be based on two aspects:
Offer full support to the service operator in the event of a CA security
system breach. This support extends to resolving the problem and ensuring
that the service operator is able to resume normal business activities.
Offer an anti-piracy insurance scheme to selected customers. The terms
of the insurance vary from customer to customer and need to be tailored
for each situation.
The CA vendor should also have in place an anti-piracy program that
involves:
|
 |
|
Analysis of pirate products
associated with the CA system; |
 |
|
Surveillance of suspected
piracy offenders and of piracy-related Internet communities, and analysis
of |
| |
|
the advertisement and distribution
channels used by the suppliers of pirate devices; |
 |
|
Identification of component
suppliers for pirate devices where possible; |
 |
|
Liaison with all other CA
vendors that are willing to co-operate in identifying, tracking and
prosecuting |
| |
|
piracy offenders; |
 |
|
Co-operation with law enforcement
institutions in multiple jurisdictions in connection with the |
| |
|
identification, tracking and
prosecution of piracy offenders; |
 |
|
Support for the development
of anti-piracy legislation through national and international anti-piracy
|
| |
|
bodies. |
| |
Where possible the CA vendor should work with local
service operators to lobby lawmakers for appropriate legislation against
piracy and theft of intellectual property.
The CA vendor should always be improving its security technology regardless
of whether or not its systems have been hacked by pirates. This presents
pirates with a moving target so that it is not profitable for the
pirate to attempt hacking. New or improved technology should go through
rigorous and exhaustive internal testing before being released. The
technology should also be subjected to scrutiny by companies that
specialize in security audits. The benefit of this intense auditing,
testing and code review is certainty that the CA systems and their
smart cards have been securely designed and implemented. This significantly
reduces the risk of piracy of the system.
|
| 3.4 What the Service Operator
Can Do |
| At the very least, a service operator interested in
protecting its pay-media revenue should have a sustained commitment
to the following: |
| |
|
|
 |
|
Scrupulously run routine security
features of the system, and use other client device features such
as |
| |
|
fingerprinting and card-to-device
pairing. |
 |
|
Follow the CA vendor's Standard
Operating Procedures for system installation and operation |
| |
|
scrupulously, e.g. isolation
of CA system on its own LAN in its own room/cubicle behind an |
| |
|
electronically locked door,
rigorous control of back up tapes, monthly correlation of customer
care and |
| |
|
billing system database with
CA system database, and analysis of customer care and billing data
|
| |
|
trends. |
 |
|
Keep their CA systems current
by always using the latest level of technology offered by their CA
vendor. |
 |
|
Take steps at own expense
to monitor and control piracy in their territories - appoint a dedicated
security |
| |
|
officer, monitor the Internet,
buy pirate products for analysis, lobby the local government to implement
|
| |
|
the provisions of the WIPO
1996 treaties making it an offence to circumvent technology intended
to |
| |
|
protect copyright, prosecute
pirates without mercy, i.e., never settle out of court. |
 |
|
Ensure that their marks such
as station logo are properly registered in the territories of operation
to |
| |
|
allow taking action against
infringement of trademark in the event of piracy if other laws in
the territory |
| |
|
are not adequate. Likewise
the design/logo on the smart card should be registered and the smart
card |
| |
|
should bear the CA vendor's
copyright and patent notices. |
 |
|
Take action without fail against
those who infringe their intellectual property. |
 |
|
Ensure that terms of sale
of smart cards and set top boxes to end users should include conditions
to |
| |
|
the effect that the box and
the card may not be reverse engineered, decompiled or sold to third
parties. |
| In the event of piracy of the pay-media system, the
service operator should: |
 |
|
Implement counter-measures
provided by CA vendor conscientiously and in good time, according
to the |
| |
|
CA vendor's recommendations. |
 |
|
Recognize that the running
of counter-measures may expose latent defects in the rest of the |
| |
|
broadcasting chain such as
digital multiplexers and set top box middleware and these defects
may |
| |
|
need attention at their expense
as part of preparing their overall system to accept a new counter- |
| |
|
measure. |
 |
|
Undertake to recover previous
generation cards from subscribers should a swap out be necessary and
|
| |
|
destroy these under approved
conditions. The reason for this is that having many obsolete cards
out in |
| |
|
the market place could possibly
be used against the operator in subsequent piracy. |
 |
|
If the CA vendor has global
anti-piracy initiatives, to cooperate with them by making local information
on |
| |
|
piracy available to the CA
vendor and providing the CA vendor with samples of pirate products,
where |
| |
|
relevant. |
| |
|
About Irdeto
Access |
 |
|
Founded in 1969, and
headquartered in Hoofddorp, The Netherlands. |
 |
|
Pioneered conditional
access for analogue pay-TV in 1987, first to deploy digital
CA in 1995. |
| |
|
Holder of over 60 patents,
some of which are used by other CA vendors in the industry. |
 |
|
Founding member of the
DVB and MPEG-2 standards committees. |
 |
|
107 customers in 60 countries
worldwide operating on terrestrial, satellite or cable platforms,
|
| |
|
ranging from using the
compact conditional access solution Irdeto M-Crypt, to the full
scale |
| |
|
Irdeto PIsys solution,
which can handle millions of subscribers. |
 |
|
Irdeto Access provides
content protection solutions for TV, Mobile and Internet networks |
|
| |
MMS Opens
Up New Possibilities for Broadcasters |
|
|
| |
| With the advent of multimedia messaging (MMS), the
mobile world has moved beyond the confines of short messaging (SMS)
into a world of new application opportunities limited, in principle,
only by the imagination of the developer and the user. Using a camera
phone, anyone can send an instant image anywhere in the world. While
undeniably attractive to regular users, this also represents an invaluable
tool for businesses as well; for example the medical profession, insurance,
remote surveillance and broadcasting. Multimedia messaging can drive
support functions in a more cost efficient manner and it can enable
more effective communication within an enterprise, or for its customers.
The simplicity of the new types of audio and video transmission made
possible by MMS also means new opportunities for entertainment services,
online games and TV and radio broadcasters. |
| |
| Additional revenues and increasing viewer
loyalty |
Short messaging (SMS) based
chatting services on analogue television have already been introduced
in Finland, as in other Nordic countries. All of the TV broadcasters
in these countries have been running these services for a few years
now.
These services are provided when no other programmes are shown on
television, mainly during the night. Chatting services have been very
popular and are an easy way for broadcasters to generate additional
revenues on top of advertising while satisfying their viewers' desire
to publish messages, influence programming and communicate
|
|
 |
| with each other. Furthermore, the mix of messaging
and TV has also been found to attract new, especially young (15-35
years old), viewers and increase the "stickiness" and viewer
loyalty of programmes. This in turn increases audience levels and
is very attractive to advertisers. |
Technology investments for running TV chat services
have been reasonably low and return on investment time is calculated
in terms of a couple of months. Current chatting services are based
on SMS. Users normally pay approximately 0,80-0,90 EUR per message.
In most popular chats, during peak hours the waiting time
(when message is expected to appear on TV screen) can be about 40
minutes.
Now, that the first multimedia messaging (MMS) iTV
(Interactive TV) services have seen the daylight in the Nordic countries,
it is pretty safe to say that MMS will be the next big thing in
TV chatting environments - and for broadcasters in general. The
number of MMS devices has been relatively low up until the present,
but it is now increasing quite rapidly. In Asia MMS services and
camera phones hit it big in 2003. This is especially true in Japan,
where equipment manufacturers have already sold over ten million
camera phones in the past two years - and sales are expected to
rise even further.
According to the research firm Gartner, camera phones
are also emerging in Western Europe, estimating sales of 14.8 million
in 2003. By 2006, camera phones will probably represent two-thirds
of all mobile terminal sales. That is when MMS services and solutions
will become a mass-market hit, similar to SMS now. In the future,
broadcasters will be able to provide additional content for MMS-enabled
phone owners, and may be able to push premium content to viewers
and offer more personalised services in order to drive revenues
and loyalty.
Along with the frequency of the camera (or MMS
capable) phones in the market, the other main factor in the booming
growth of MMS is the ease of the evolution from SMS services to
MMS-capable services. To make this evolution as smooth and seamless
as possible, all MMS applications and solutions should provide full
short messaging features. This is important when broadcasters want
to add MMS features to their existing SMS service platform, and
enable users to access both SMS and MMS services easily.
|
| Mermit and Sofia: Partnering to provide
MMS chat for iTV |
| For broadcasters, operating their own MMS Broker
system opens all possible revenue steams linked with TV or radio programs.
With the right moderation tools the control of picture content becomes
as easy as with a text-based SMS service. The core function of the
MMS Broker solution is to send and receive different types of messages
from multiple services or applications. The conveyed content can be
almost anything: images, multimedia messages, video, plain text, voice
messages, etc. For Chat purposes, only multimedia messages (no video
- the sound is ignored) and plain text SMS messages are accepted.
The MMS Chat format developed by Mermit and its partner
Sofia Digital is a ready-to-run application with virtually zero
time-to-market. The system consists of a back-end developed by Mermit
and front-end developed by Sofia Digital. The tasks of the back-end
consist of handling the message traffic from mobile operator systems
(both SMS and MMS are supported) and the editing of the message
flow. The front end consists of generating the video-stream to be
broadcast.
The message traffic to and from operators is handled
by the Mermit MMS Broker platform, which can handle hundreds of
operators simultaneously, making it possible to have pan-European,
or worldwide services. The MMS Broker handles both SMS and MMS traffic
and it can support multiple services or chats at the same time.
From the Mermit MMS Broker the messages are routed
to the Mermit MMS Chat moderator tool, which is used by the chat
moderator to insert his own comments to the chat show and to moderate
or censor inappropriate content from the message stream before it
is broadcast. Pictures can now be discarded and texts modified.
The MMS Chat moderator tool can also rearrange the messages based
on priority (for example higher-cost messages are always shown before
regular price ones) and show the moderator useful statistics about
how many messages are pending in the moderation queue and what is
the average rate at which the messages are published.
From the MMS Chat moderator tool the messages go to
the Sofia-Digital MMS Chat broadcasting system, which generates
the actual video stream that is then broadcast. The broadcasting
system can be configured to provide a show-specific look to the
chat show.
The MMS Broker is a provider platform offering
a full installation of value added services. The MMS Broker's functionality
is not limited to MMS Chat. Therefore broadcasters can take full
benefit of other SMS or MMS associated services with the MMS Broker
Platform. It can also be accessed and integrated to other services
or program production environments to maximize the broadcaster's
mobile service revenues.
|
| |
Mermit Business Applications Ltd.
is a Finnish software development company focusing on mobile,
wireless Internet technology including high-end messaging, service
management and wireless enterprise connectivity products that
are used on all major wireless markets today. Mermit provides
interactive carrier and broaedcaster service management, transaction
and digital content delivery platforms.
Sofia Digital Ltd. provides interactive TV solutions
using the MHP, Multimedia Home Platform, across the world. The
iTV solutions of Sofia Digital consist of tools for content
providers, server applications for operators, MHP applications
for receivers, and applications for return channel services.
Sofia Digital has made the world's first MHP services in regular
use. |
|
|
| |
|
Arianespace
Answers the Call
|
Founded
over twenty years as the first commercial space transportation company,
where is Europe's leading launcher today?
CEO Jean-Yves Le Gall has the answers |
|
 |
|
Arianespace
CEO Jean-Yves Le Gall
"¡¦since becoming CEO I have put Arianespace
back at the heart of international co-operation..."
|
| |
Mr.
Le Gall, you moved to Arianespace from Starsem in 2001, and in June
2002 you were named CEO of Arianespace. Looking back on that short
period, how would you characterize it and what in your opinion were
your major achievements? |
|
|
| |
| Well for sure it has been a very busy time. For
several years now Arianespace has been confronted with several problems,
international co-operation, technical problems, and a shrinking market
with increasing competition. Arianespace was a pioneer in the 1980s
in terms of international co-operation when it united most of Europe's
major aerospace companies in the task of creating a single launch
vehicle within Europe. The rest of the world saw how successful this
was and then we saw during the 1990s many joint ventures with eastern
European companies, Asian companies and US companies, but Arianespace
only took a minor role in this second wave.
I feel that since becoming CEO I have put Arianespace
back at the heart of international co-operation, with Soyuz and
with the Alliance between Boeing Launch Services, Mitsubishi Heavy
Industries and Arianespace for mutual launch assurance.
On the technical side there was a great need for rationalization
of the Ariane 5 family of launch vehicles. This year we will see
Ariane 5 vehicles capable of launching 6.5 tonnes up to 10 tonnes
using basically the same components except for the introduction
of the Ariane 4 cryogenic engine into the upper stage for the higher
performance launches. This rationalization will be a major element
in ensuring the expected high reliability for an Ariane launch.
On the business side Arianespace was severely
handicapped in the commercial market by having to cover very significant
costs for the use of its launch site, much more than any of its
competitors. The EGAS, European Guaranteed Access to Space will
correct this problem and assure the commercial viability of Arianespace
for the long term, despite the difficult market conditions we have
recently seen.
|
| |
The
year 2003 marked a milestone for Arianespace. It was 30 years ago
that the Ariane program began its life at a meeting in Brussels on
July 31, 1973 when leaders from 10 countries met with the objective
of guaranteeing Europe independent access to space. Since then, Arianespace
has helmed over 160 missions, with over 200 satellites placed in orbit.
What do you regard as the high points for Arianespace this year?
|
|
|
| |
| The launch of the last Ariane 4, marking a series of
74 launches without any failures during 6 years, was a highly emotional
point and set us the standard for the future. And to finish the year
fulfilling all of our obligations to our customers, even though not
all are being launched on the nominal launcher, was another high point.
We moved the Singtel-Optus C1 satellite to an Ariane 5 Generic from
the Ariane 5 ECA, we established the Alliance with Boeing and Mitsubishi
that will enable the timely launching of DirecTV7S and we moved Amos
2 to a Starsem Soyuz launch. Through imaginative and creative management
we made sure our customers were launched. This was the best demonstration
possible of our commitment to customer service. |
| |
Arianespace
has remained very confident about prospects in the next few years.
You have stated: "In the next two to three years,
we will experience the calm after the storm." Could you elaborate?
|
|
|
| |
| Well I suppose the storm has been the white crest of
the wave of expectations created by inflated projections for the satellite
market. Some soothsayers were predicting 70 satellites per year. I
never believed such predictions and we steadfastly continued with
our plans to launch a minimum of 6 Ariane 5 per year. Last year we
signed contracts to 8 satellites. That is a calming of the market
and a return to reality. |
| |
Arianespace
predicts a market turnaround in the next few years, to come from Asia,
spreading to America and then Europe.
The company already has a longstanding relationship with Japan. Also
this year, Arianespace provided launch services to ISRO for INSAT
3E. Will you then be placing particular emphasis on reaching this
market for the next few years at least? |
|
|
| |
| The satellite business is global so it is sometimes
difficult to analyse it in geographical terms. Where does Asia stop
and Europe start? Do you include the Middle East in your definition
of Asia? If I just talk of the region from South Asia to East Asia,
then it includes the two most populous countries in the world that
have their own space programs and it includes the world's second largest
economy. So obviously a region as significant as this does require
special attention. Since 1986 we have had an office in Tokyo and since
1996 we have had an office in Singapore, whereas for the Americas,
North and South, we only have an office in Washington. So Arianespace
has long been aware of the importance of Asia. We do not believe you
can just suddenly place emphasis on Asia and get results, you have
to take a long-term view and this is what we have done and will continue
to do. |
| |
You
have consistently emphasized a forward-looking strategy and Arianespace's
complete commitment to providing total customer satisfaction. What
are the main elements of this strategy and what does this mean to
the customer? |
|
|
| |
We, at Arianespace, see our role as providing access
to space. The European Governments recognise the strategic significance
of this and it is why Arianespace was created and why it will continue
to exist. We built our credibility and our reputation with the Ariane
family of vehicles, but to fulfil our role we have gone beyond being
a rocket vendor to become a supplier of launch services dedicated
to our customers' satisfaction. This, at its most basic level, means
providing the highest possible reliability with the launch vehicle.
But we have expanded our efforts beyond our basic contractual obligation
to ensure that, should the unthinkable happen, we are able to help
our clients achieve their mission objective. This is why we have the
Alliance between the three different vehicles Ariane 5, HII-A and
Sea Launch that can each replace the other, should the customer wish
it. The other area where we have been active for a very long time
is in the area of launch guarantees.
This helps our customers obtain reasonably priced risk management
for their projects, despite an insurance industry that seems to have
difficulty managing space risks. |
|